Woman-Owned Wallet: The Podcast
The Woman-Owned Wallet is a bold, feminist marketplace that features goods from over 50 woman-owned brands. Founder and serial entrepreneur, Amanda Dare, has expanded her brand by creating a walking tour of other woman-owned shops in one of the most popular areas in Louisville, KY, and now, she is also encouraging conversations about money with women through Woman-Owned Wallet: The Podcast. Amanda shares honest conversations with a fellow woman in business to discuss all of their WOW money moments with their finances: both the good and the bad.
Woman-Owned Wallet: The Podcast
53| Cynthia Lee on Celebrating Female Leadership and the Value of Connection
Ever wondered how the entrepreneurial landscape transforms when women take the reins?
On this episode Amanda Dare is joined by powerhouse Cynthia Lee, as they discuss celebrating the power of female leadership and the joy of bridging communities through events like Gathered Brilliance. Together, they unravel the delicate art of vulnerability in fostering authentic connections.
Strap in for a rollercoaster ride through entrepreneurship, sales triumphs, and the quirks of their earliest money memories. Cynthia and Amanda dissect the intricate balance between upholding product quality and scaling businesses, sharing their personal trials and the sweet victory of financial resilience.
As they wind down the conversation, they reflect on the undervalued heroes in social work and therapy, embracing the power of laughter and alternative avenues to happiness. True crime aficionados will find camaraderie in their shared passion for all things mysterious and macabre, and for those with an eye on the bottom line, they dive into sales coaching and profit margin analysis, culminating in a rallying cry for women to stand firm in their worth and the exceptional value they bring to every business endeavor. Don't miss out on this empowering conversation where connection, laughter, and learning go hand in hand!
Hey friends, welcome to Woman-Owned Wallet the podcast. I'm your host, amanda Dare, a serial entrepreneur who has already made all of the money mistakes, so you don't have to Now. I'm working on my money mindset, expanding my companies and having open conversations with women around a subject that shouldn't be so taboo money. My company, woman-owned Wallet, and I are determined to help you foster a more positive relationship with your wallet and help you create a life that makes you say wow, hey moneymakers, welcome back to another episode of Woman Owned Wallet the podcast. I'm Amanda Dare, your host, and I'm here with the most beautiful woman I have ever seen across me. You are so sweet, this braid you've got going on. She cute, the most beautiful smile. But Cynthia Lee is here with us. Thank you, cynthia, for joining us. Yay, hold on, I got some applause. Listen, who doesn't love?
Speaker 2:a sound effect. I love everything that you just did like literally the dollar signs and the people, oh my god, you gotta start it off with some sound effects.
Speaker 1:I love it. Yeah well, thank you so much for joining me and having just I don't know the, the vibes that we've always had, come to the rest of the world. I'm very, very excited.
Speaker 2:We have vibed like nobody's business. We bonded on music, we bonded on parents, we bonded on business.
Speaker 1:You were like I think we trauma bonded.
Speaker 2:I was like we definitely did had some trauma bonding and that like the tear shedding was like solidified everything. Yeah, I mean, I was just thinking about like did had some trauma bonding.
Speaker 1:And that, like the tear shedding, was like solidified everything. Yeah, I mean, I was just thinking about, like at Gathered Brilliance, the event for amplifying Black business owners that you and Nahali vibed with and put on. You just held me there when you saw me and I was like I'm so there, I love you, I needed you, like everything that you had sent me before, that I was so happy to receive.
Speaker 2:It was such a good place for everybody. I felt like there was so much synergy. No one saw race that day. Yeah, can we just say that out loud? Yeah, or maybe there was a couple that saw race, but then they seemed like the outlier. Yeah, do you know what I'm saying? Like when it was called out, it was kind of like you're weird. I'm going to say it out loud.
Speaker 2:But I loved that day because I think it was a culmination of, like, all of the energy and effort that we had been trying to instill for women. Yeah, women business owners Right.
Speaker 1:It was so good. It was so good we're going to do so many more good things together. I can't wait. People are going to feel so connected to each other. They're going to have trust with one another. I mean, I talked to Holly about this on our episode, but what I noticed a lot within the black and white communities was just lack of trust. And it's not even lack thereof. It's like I mean, the whole history of everything that is causing us to maybe not be sure who's cool and who's not. And maybe, if we do connect on some of this trauma, you can know like, okay, I mean, trauma doesn't equal trust, but trauma opens up some connection.
Speaker 2:It opens up the vulnerability that leads to trust, and I think that's why Holly and I got so close and connected so like whenever she was kind of like feeling bad about some things that happened during the event, I was like you will not, you will not target her on my watch.
Speaker 1:And you're like standing next to her and holding her, that space for her and that space for you and that space for everyone in that room. I just was so happy to be there. It was yummy. Yeah, so we actually met, like I want to say. Was it close to a year plus ago, though? I was time?
Speaker 2:Yeah, it was because I was in this business accelerator program for women. Tell us about it. It was the. I was in this business accelerator program for women. Tell us about it. It was the Jedi program. It was put on actually by Tawana Bain, just a prominent business owner in the community, and I know it was funded through Grant Cardone, who does grant funding.
Speaker 1:Wink, wink, wink, wink. Business owners. Don't mind me just writing it down. He does grant funding. Wink, wink, wink, wink. Business owners. Don't mind me just writing it down. Who does grant funding? Everybody I'm going to get her these. I was waiting for that, yeah you should be waiting for this one.
Speaker 2:That makes me want to like shake something. I love it. I love it, okay, so yeah. So we met then and then I walked into your store and I was bedazzled and in awe, thank you. Like everything in here is shiny and pretty and pink, and how do we buy every item in here? Right, like that's what the feeling I got. And then when I got upstairs to like the office area, your calendars blew me away. So guess what I did? Did you buy it?
Speaker 1:blew me away. So guess what I did? Did you buy it? I bought them. I swear I have so more of that calendar than I have most of my own. Actually, I have an extra one that we can't use. If you need one for this year, don't you play with me.
Speaker 2:It's sitting right over there Always be selling.
Speaker 1:That's what we're going to be talking about Girl.
Speaker 2:Seriously, that calendar changed my life, and so then I started sharing the fact that I had, like this 12 calendar sequence on my walls, like I put it up, just like you did, like across the wall.
Speaker 1:We actually used to have it on this wall even oh, did you? And then we set up these desks.
Speaker 2:Oh, it's a beautiful display because I'm like now I can see what's happening in my life.
Speaker 1:And if you don't know what I mean, it's all 12 months, they're individual sheets, they're each different colors and, yeah, go buy yourself one, because I used it. Yeah, I swear, I got so many messages just about that calendar.
Speaker 2:And you know what I do to recycle it. You're going to be like you are so cheap girl. So I take Post-it notes like this yeah, put girl. So I take Post-it notes like this yeah, put it over. And I put it on the calendar date instead of writing on the calendar directly. I just use Post-it notes different color Post-it notes and I'm like guess what? I'm not even going to put the year on here, but I know which month I'm on. I like that. So actually I have used the same calendar since last year. Yeah, I know it sounds cheap, but I totally have. It's not cheap, it's fucking smart, totally have.
Speaker 1:So you're saving that money for other priorities.
Speaker 2:Absolutely. Yeah, you know, amazon gets all my money anyway, right, right.
Speaker 1:I just like to think of why I was woman-owned Amazon. It really is. You ship faster than them.
Speaker 2:Just you know. Yes, and can we talk about shipping? Because I think women should start shipping their own stuff more often. Don't use those shippers. You can do it Like the print on demand stuff or something. Yes, you know, like hire one person, yeah, anyway, that's a whole nother.
Speaker 1:That's a whole thing, because I've been talking to people about that because, like, the quality is not the same, I don't know. It's interesting because some stuff it makes a lot of sense and some stuff it doesn't. So we only have a few products that we could do that with. It's a whole conversation of what works for you, but I'm a product girly. I love I mean, I've had been doing it 15 years and I love it but I do love that it creates the opportunity for people to get started and I feel like that's a really difficult thing. It's so scary to get started and I don't want that to be the thing that stops you.
Speaker 2:What I love about being an entrepreneur is that it builds so much confidence in you and that confidence just continues to grow as you grow in business and by the end of it you know you're like I can't really do anything. I've recreated myself like 10 times.
Speaker 1:Like you can too. There's really nothing.
Speaker 2:I couldn't. There's nothing we can't do. It really isn't.
Speaker 1:I really believe that, even in these difficult times that we're facing right now, yeah, Before we got started recording y'all, we were chatting about it a little bit. Listen, people are out there. We're feeling the heat. You know it's going into summer too, but we're feeling the financial heat. Yes, Are we going to make it through this recession? And of course we will.
Speaker 2:I know we will, but it is a collective energy. Everybody is just strapped, everybody's strapped. Prices have went up. Listen, I bought deodorant the other day and I was like, when did deodorant become 10 bucks? 10 bucks, what? I'm just like. I remember it being like $5.99, like even $6.99.
Speaker 1:No, it's 10 bucks.
Speaker 2:Yeah, so I'm just looking at the cost of everything going up. Yeah, it really has charged me with helping women business owners specifically like earn what they're worth.
Speaker 1:Yes, and you do that through your beautiful sales coaching, which we're going to get into so deep so far in, because who doesn't need that?
Speaker 1:Everybody's in business to make some money to take care of their families, to take care of themselves. Don't forget yourself A little dance moment. You got to give yourself that love too, but we'll get into that so that you can actually like build up that confidence and feel great about making those sales, even in a time where you're feeling, oh, it's not, doesn't feel that good right now it's not going to happen.
Speaker 2:My sales aren't happening the way I want them to.
Speaker 1:I'm not growing yeah we'll get through all those goodies. But you know me y'all, I like to go back back, back back to like Back into time so far. And I was like, okay, girl, so how did you think about money like the first time? Like, when did you like vibe with it the first time? And you mentioned the word rebate to me, and no one has mentioned rebates on this podcast yet. So get it First time for everything.
Speaker 2:Let's talk about rebates as, like a seven-year-old Okay, like first of all, my bubble was burst because I found out there was no Santa Claus because of a rebate check my mom got. This is how nosy it is no Santa Claus. Really, did Santa Claus buy this toy, mama? Why did you get the rebate?
Speaker 1:Oh, no, you didn't even know I had that sound. I'm just pulling out Womp womp. That was so devastating.
Speaker 2:Yeah, of course that's when I started to understand how money works. Like somebody's buying something, you can actually get coupons. You can get rebates. How much off is this Mom? How much money did you get back in this rebate exactly? And isn't that mine? You bought the toy for me Like I had all the questions and now that money is mine.
Speaker 2:Ah, I see. I see that's when I started to really like pay attention to money and, I'll be honest with you, it was the spirit of lack that made me more in tune to wanting to earn a better living for myself than what I kind of grew up in. So I'm like I don't want to have these struggles in life. I don't want these struggles. So how do I change my trajectory to get the things that I want? I started paying attention to like how to get the things, the things that I want, started paying attention to like how to get the things.
Speaker 1:What was like something like where did you start saving as a kid? Like was something that started to feel good for you with money, like as you were kind of growing into yourself. Do you think, girl, you're gonna laugh.
Speaker 2:I wanna laugh. I've been a seller for a long time and I actually got on punishment for this. You did, I did so. I convinced my little brother to go with me and knock doors in our neighborhood, and the goal was to collect money for charity. That kind of was me.
Speaker 1:Sponsorship yes.
Speaker 2:I started very early and so I remember raising like going door to door, knocking on the door, yeah With like a bucket and just talking about a charity. I literally made it up. This is how I knew I was in Seals, yeah, at like young, like 11. And my brother was like next to me. We're like we're raising money for a special charity to support kids. Blah, blah, blah, blah. I was the kid.
Speaker 1:I wasn't lying. We're raising money for the Santa Claus charity of helping us believe that he's still real.
Speaker 2:The non-rebate rebate. So I was like, and then, you know, my mom found out because I had all this kind of like loose cash and change. And she was like where did you get all that?
Speaker 1:And I was like, well, we kind of, yeah, I did, I used to not lie at all Like.
Speaker 2:I told my mom the hardest truths.
Speaker 1:Yeah, it was like I got to deal with this now I got a child.
Speaker 2:What have you done? So she made me give all my money back to the people. And then that's when I realized I have a gift of some sort that I can use in the world. It felt very natural to me to ask for things and not feel bad about asking for things. So I was like, okay, how can I do this again? You know, like I had $50. That was a great man, that's a good haul, Exactly.
Speaker 1:And we sat down, we counted it, Like you, you know you do your Halloween candy, you sit down, you count all the change, all the change going to the, to the elves, for Santa Claus that's so funny. But yes, girl, so that was like my earliest memory of collecting money being in attune to needing financial support and benefits, and you learned about returns as well, oh my.
Speaker 2:God.
Speaker 1:Like people like wanting well, not people wanting it back, but your mom wanting you.
Speaker 2:My mom's like no, give it back, this is not the right thing to do. And I was like you're right, it's not the right thing.
Speaker 1:It's not, but it's hilarious. Kids say the darndest things. Oh no, oh, no, move on from that, that is so funny. So, and you were doing this all in Louisville, you grew up here, yeah, I did.
Speaker 2:I grew up here, born and raised. I did a small stint in Chicago, lived there after getting married, but I'm a Louisville girl. I love it here. Louisville girl Went to school here. I am not a Louisville fan because I went to University of Kentucky, so I don't want to be shot because of that. But yes, go Wildcats.
Speaker 1:Get it out. Now we can edit it out. It's fine. It's fine. Uofl is where I went, you know, oh my God, that's so hilarious Go Cards, it's the biggest rivalry UK and U of L is like a forever rivalry.
Speaker 1:Forever, forever. Yeah, I don't even know. Like now it's still. It still hits with my in-laws and stuff and I'm like you literally never went to UK dad, like Ryan's dad, my husband's dad, and like you never even went there. Your kids didn't go there, nothing. And it was just one of those things where I'm like your son got this full ride to UofL like from UPS where he worked, and I'm like why aren't you supporting that?
Speaker 1:So we buy him like card stuff, but he just every time at Christmas they give each other UK stuff and we're, my husband and I, are just sitting there like looking at each other because we're dang on UK people, u of L kids, oh my God. But that's okay, I forgive you.
Speaker 2:I love it as long as I'm forgiven. You're forgiven, listen it was a whole okay, you want to be on the UK side. I'm like, yeah, I'm going to be on the UK side.
Speaker 1:What like made you want to go over there just to get a little bit of space from? I got an academic scholarship Because, see, I always feel like somebody. You either want to stay in the town where you grew up or you're like I got to get out of here. Way, way, way yeah.
Speaker 2:I was. I didn't want to go too far away and I'll be honest with you. I'm going to share something very personal. My mom was sick while I was in school, got it. She passed away a little later, after I graduated. But part of my motivation was also to stay close to her, and I used to come back and forth, and so I had a lot of weighted responsibility in college.
Speaker 1:You know what I'm saying. And it's still such a very young age to be. It is, yeah, it is.
Speaker 2:I mean, I remember being like I got to carry this and that's okay, but I still have to carry it yeah but it's yours to carry.
Speaker 1:It is mine to carry and you made a responsible decision to be able to do that. I did. That's beautiful. Thank you for telling me.
Speaker 2:Oh, thank you for that. Yeah, that was a big turning point in my maturity level. Yeah, discipline and all of that stuff grew from that experience.
Speaker 1:I bet, I bet. And you had a younger brother. You said I did who?
Speaker 2:I ended up taking custody of.
Speaker 1:Oh gotcha, okay, oh right because the age.
Speaker 2:Yeah, there was a huge age difference. I think he was 10 when mom passed Gotcha gotcha. He was 10 when mom passed Gotcha gotcha, and so I took it upon myself and I was married, you know, at the time, and we had a very stable situation and it just made sense.
Speaker 1:Yeah yeah, and so that's, yeah, a lot of responsibility very early. So, like you're saying, like you have to be able to take on that confidence you know of like I can do this. You're holding that mother role for, oh my God, and of course not replacement of any kind, and I don't mean it that way, but just that space of like guardian, you know and guide to someone at a young age.
Speaker 2:Yeah, it was a huge responsibility. Thank God for my ex at the time who was willing to help me take on that responsibility and not give me pushback, but it was a lot. I grew up really quickly. He was my first baby. Yeah, you know my baby brother. How's he doing now? He's amazing. He's got a daughter of his own. He graduated from UK. He's Falling in your footsteps. He's awesome. He's doing good and I'm so proud of him and the man he's become.
Speaker 1:Amazing, yeah, so I'm thankful Y'all did good you and your mom. We tried, yeah, we did, we did, we did good. You succeeded.
Speaker 2:We did.
Speaker 1:We did so. You went to the UK to be close to home, and then you also went up to Chicago for a little bit. I did?
Speaker 2:I did graduate school at University of Chicago. So what was crazy is that, like I got up to University of Chicago and I'm like, okay, where's the sports, where's the boys? Oh, I'm married. No, no, no, where's the boys? Yeah, you know.
Speaker 1:Oh right, I forgot.
Speaker 2:I forgot. No, I'm joking, I'm joking. So when I got there I realized it intellectually stimulating campus and like they played chess over playing basketball, oh and so I was like Queen's Gambit vibes. Uh-huh, uh-huh. I was like okay, where are my glasses? I'm going to nerd out while I'm here, and I did, I nerded out. I loved it. Yeah, I loved that aspect of it.
Speaker 1:Yeah, did you learn?
Speaker 2:I learned a lot Like how to play chess. Even I learned how to play chess. I learned all of the things like artistically yeah, I just didn't get it. Uk, uk was a party. We, we party over there. Yeah, it was a party.
Speaker 1:We had a I partied a lot at UofL too, but I know UK is partying more.
Speaker 2:I know it, we party and I like I was a part of a sorority too, so we like partied sorority party, yeah. So yeah, I got to the University of Chicago and was kind of like sticker shock, like okay, but I loved it, I embraced it and it was great it was great for me.
Speaker 1:And so undergrad. What did you study?
Speaker 2:So in undergrad I was in psychology, I got a BA in psychology. And grad I was in psychology, I got a BA in psychology and then in master's I got a master's in social work. So I went into clinical therapy so I got to like learn all of the things about emotions and people and human behavior and I loved it. I just was like, what makes you do what you do?
Speaker 1:That's like my favorite topic, isn't it? Like what in the world? I'm so curious and I think I should have gone into like sociology probably, of like how people act in different situations, or like cultures, like I just think it's so. I think people are so interesting, yes, and psychology as well with that, I mean.
Speaker 2:I love it. I love that you're in it too, because it's like. I pay attention to emotion too. Probably way too much Same, but I'm always in tune to like what are you feeling, what are you thinking?
Speaker 2:And that's part of that social worker in me, yeah, but yeah, I loved it. I loved it while I was in it and then quickly found out I'm not getting paid in this. Is that wrong to say? As a woman? Not at all. I think women we don't say it enough. Like, I want to make more, yeah, I want to like, you know what I'm saying. I know I want to do the feel good stuff, but I also want to make some money and I'm not going to be ashamed.
Speaker 2:Yeah, Most of like the careers are not paid, that are nurturing, are not paid the same as anything social worker, therapist it doesn't give back to you what you give to it Right, energetically, yes, financially all of the things, the things, and so, as a social worker, I realized I am carrying these kids home with me, I'm carrying the weight of what's happening to them emotionally in me and I don't know if I can do this long term. So what are my other options? Yeah, and realize that quickly, that selling was another option for me and pharmaceutical sales was the way to go for me.
Speaker 1:Yeah, and it feels like a big turn A little. You know you're like, here we go, you know, like, from this, like like you said, bringing home this, you know this empathic kind of journey and just sitting with it, but it is, it's so much to carry and I like have a thousand, like I don't know how much how to quantify my respect for that career choice, because it is such a difficult way to carry for therapists, for social workers, everything. And knowing that about myself, I was telling you I wanted to be able to do it but I could not. And I respect that even as long as you did, you did. You know it's such important work.
Speaker 2:It is, but they don't compensate.
Speaker 1:They need to compensate for that very important work because they're not considering that part of the human experience, like the earlier you get to people and you teach them emotional tools and regulation we're not helping people by not contributing deeply into that, into our society, and it's so frustrating because they're talking about all this other BS you know, in government or whatever, I'm like that's not it and you know it's not it. You're just here for the power, or whatever.
Speaker 2:Yeah, yeah, like what do we need to do to get people emotionally competent? And that will change the course of and trajectory of our world. If we can get people emotionally intelligent and savvy, like we do with everything else, oh, you get a job and go get married. Like we're telling the facts of life, we're not talking to them about the emotional responses and what's normal, what's abnormal, what's acceptable, what's not acceptable, how to identify emotions. Like we got to start early and I'll be honest with you. I started social work in Illinois. They had school social workers. Oh, I didn't realize, like housed in the school, like you would have to come see me, you know, not just like a little counselor that helps you with academics, like I only helped you with emotion.
Speaker 1:Really, yeah, loved it, loved it. I will say Illinois has some good stuff. Yeah, kentucky Nope. We didn't have it Like they sell weed, so that's good too. The dispensaries we're not, but um, we're getting there, we're getting there. Thanks, andy. Come on, andy, andy Bashir. Come on, andy, just medical. But it's fine, listen, we'll start there?
Speaker 2:yeah, we'll start there.
Speaker 1:But honestly I know it's like a little off from what we're talking about, but like when I was in a deep depression, especially within, like COVID and everything, I had forgotten how to laugh. I had forgotten how to release you know things and honestly, those edibles helped me through and got me laughing again and I and honestly a lot of that is like why wow exists. Oh, I love that. I wanted to engage in that joy because I was just sitting in my grief and not sitting in my joy and when I tried to go neutral, I actually just went numb and I was like, well, this doesn't work either, like I'm going to have to feel all the things, but I can sit and I can get cozy in the joy. And then I started to feel, yeah, and then begin to feel yourself again, yeah, and that's where my, my heart really lies. Anyway, you know, I was just like, oh, this feels, it feels good.
Speaker 2:I'm an advocate of it. Okay, daily if you can't no, but I am an advocate.
Speaker 1:Yeah, but just like to utilize as some kind of even a tool in that moment. Yeah, you know, just to. Again, it helps you remember a few things. For me, yes, and I utilized it as like, oh, this helps me get to that place where I can even start the healing. That's so good. So that was kind of interesting. But anyways, back to the kids that aren't getting. Don't do the drugs there. You know all of them. No, we know the drugs. Yeah, say no. I mean, my middle name is Dare. That was the Dare program. Like you can't come to Amanda Dare about anyway, oh my God. But yeah, the emotional tools are what was missing in a lot of my upbringing and my not understanding. That helped me not understand how to regulate it. So I just needed some space to be able to explore it. That's good.
Speaker 2:So it was pretty unregulated in my household. We had a lot of dysfunction generationally in our family, not really in my immediate household. My mom was amazing, my mom was my best friend, she was amazing. But our family dynamics generationally still needed support. But I'm overly. Probably my kids would say mom, relax, like you are, we're fine, we're okay mom. Like I'm always in tune emotionally to the kids and I'm just like, let's talk about it, let's feel this, let's you know cause. I can identify when things are frustrating or whatever. And it was at one point I used to make my kids meditate. I used to be like no, we're meditating, okay, mom, fine, mom, yeah, and they would sit down and like. But then after a while we became the norm and peace and having a home of just calmness and peace, letting them understand that you don't have to be taken up by the world's problems and stressors, that you can create your own peace. You can and I'm going to teach you the tools to do that.
Speaker 1:Yeah, I think I mean, especially just in therapy for myself, like that's those tools and talking through those conversations and finding, helping them find the guide, your guide that's what a parent is your guide. So helping them find the tool that works for them. Maybe it's this kind of meditation or that kind of whatever, just having that exploration of it and knowing that it's okay to explore it and it's okay when it changes it's going to change, you know, depending on what's going on but that emotional tool. So I'm really glad that Illinois had that opportunity for those kids to come to you in school Like, oh, thank goodness, it was wonderful.
Speaker 2:So when my mom passed, it actually prompted me to move back to Louisville. And got back to Louisville, realized oh, there aren't any school social workers. Okay, so I'll do this for a little bit and see what else I can do Like.
Speaker 1:You switched careers at that time.
Speaker 2:You're saying Well, I did social work for a little bit while in Louisville. Okay, realized, as I was taking care of my brother, that I needed stronger financial support Understood, yeah, for myself and for him. And social work just wasn't going to pay all of the things that I knew I needed to cover. So I got really strategic in my thinking around what do I like to do? I like healthcare, but then what's going to pay? And I hate to look at it like that, but I feel like, as women, we're kind of taught to just not look at the things, you know, that really do matter and support us, but we're taught to just, like you know, be okay with things and, you know, not push the envelope and just kind of resonate with the status quo.
Speaker 1:And I'm like nope, yeah, it's almost like we're expected to shrink instead of expand. Exactly. And every time I thought to myself, even for my own budgeting which I'm not saying was always the right thing to do at the moment but like I would always like, okay, well, how can I expand my opportunities around me to match what I want my lifestyle to look like? I would always like, okay, well, how can I expand my opportunities around me to match what I want my lifestyle to look like? You know, and some of those were harder times than others and whatever, but like I feel like that expansion and taking up that space and holding that for other women and for each other is like we recognize it. Yes, you know. And so I can bond with somebody quickly because I can see your heart. Yeah, I can see your like, your story, like we're learning that and all that about each other, but I know that your heart is pure. I'm down, Like let's hang.
Speaker 2:I love it.
Speaker 1:And I feel like that's what bonded us too it is it really is.
Speaker 2:There was like a really deep spiritual connection because it's like I see you, girl, like I see you yeah, you know, I see you, it's creepy.
Speaker 1:I like it. I'm a true crime girly, so I like it.
Speaker 2:Oh, I used to live in crime TV, really Live in it.
Speaker 1:See, I struggle to watch it, but I love listening to it. And then I would prepare for it. Prepare for it. What do you mean? Oh Lord, I should have said that.
Speaker 2:Oh, so like I used to prepare for like if something happened, yeah, I would prepare for it. So I remember one time this was my then ex, but he came home and I had you're going to think I'm crazy.
Speaker 1:No, I'm not, Because I think I probably did it too, so keep going.
Speaker 2:I had knives all around the house being ready, yeah, and I knew that he was coming back, so I was testing this theory of how I would attack an attacker. To your unknowing husband, so I kind of disoriented him. When he first came in, all the lights were off and he was like Sin, Sin, are you home?
Speaker 1:And.
Speaker 2:I had lit some matches, so it was a lot of smoke and a lot of like you really did pervade. And he was like what.
Speaker 1:And he's still alive. Right, let's just preface this yes, he's alive, and well, I'm like I got the confession out of her.
Speaker 2:True crime.
Speaker 1:Recording. Take this to the police. What's happening? No, I'm just kidding. Oh my God it You're trying it out.
Speaker 2:We really did so yeah, I was like you know, like pulling a knife out of like one of the plants, and then was like here, I'm going to hide a knife in my plant. And then I showed him all the other places I had hidden knives in case an intruder came in and I could surprise them and I would tell him there's a certain way you have to hold the knife. Yeah, like this. No, hold it down like this. Like this, no, hold it down like this.
Speaker 1:So, when you're ready to strike, you use your arm strength to strike, mm-hmm or strike, but you can't hold it where it's facing up, because then it can slide down Adrienne's looking at us like you guys are creepy.
Speaker 2:You guys are freaking fucking sick. You're sick.
Speaker 1:Oh, she's got that strength, she's ready to strike. She's got that strength, she's ready to strike. She's going to be hiding knives in her plants too. Listen, I think this is a really good plan. Women hide knives in like, pretend they're little plant sticks.
Speaker 2:You know that you put in there. It's like honey. That's a water bottle.
Speaker 1:Leave it alone, like you, got to be ready, and I have too many plants now, so I got to use them for more than you know, just decoration.
Speaker 2:But I do the same thing in my car now, like I have a little. I have a little something in my car. I used to do these women armed defense classes. I used to do these for women and used to have them hold guns and AK-47s and all these sorts of massive guns and so everybody she's like she is fucking crazy. She keeps looking over here at me.
Speaker 1:She can't let this go on too long, or else we'll. It's on Facebook.
Speaker 2:Okay, I have pictures of our classes, but I have pictures of me holding this huge AK-47 or these automatic guns and I just was like I'm so powerful as a woman, I feel so powerful. Now I don't keep the guns in my work cars, I can't. But I do have other devices. I can just pop it open and be like shh, you know, like pop, you know she's ready, I'm ready, yeah, come for me.
Speaker 1:We wanted to have some self-defense classes with Wow Adrian. We never did it. Listen, I have resources for you. We're texting Cynthia after this and figuring it out. It's such a fun class. I mean, I always feel like you were just foreplaying with your husband, though, like she's just like a spy out here.
Speaker 2:They could have been seen as that, but he was super scared. Afterwards he was super scared. He was like I don't think we can continue.
Speaker 1:I was trying to watch Makeup and Murder Monday with Bailey Sarian yesterday.
Speaker 2:What channel is that on?
Speaker 1:Monday with Bailey Sarian yesterday. What channel is that on? I'm going to send it to you. It's on YouTube and she's amazing and she's so fun. It's like hanging out with a bestie, you know, but for true crime Bestie, yeah, I would love that. And she does her makeup while she tells you a story, like a true crime story.
Speaker 2:That sounds like my ideal situation.
Speaker 1:I think you would love that Ideal, listen, we're about to. That's our next connection. So I was telling my husband I was like he was like we're going to watch and I was like trying to eat dinner and I was like murder, let's go. And he was, what did he say? He was like you know, I think I've realized I don't really love listening to murder stories. I like okay. So we watched Top Chef and stuff.
Speaker 2:What made him realize that though?
Speaker 1:I mean, I play them a lot, Like I fall asleep with true crime in my ears. Oh my God, you're hilarious.
Speaker 2:It's just, it's mostly this one podcast called Morbid, and I've said it on this podcast before and I'm obsessed.
Speaker 1:You have talked about that before. I love Morbid and it's because, again, I've been missing that like sisterhood kind of vibe. And it's actually an aunt and niece but they were raised under the same roof basically and they're like 10 years apart. So they've like been raised as sisters but, you know, are technically aunt and niece, but they don't call each other that and so it's fun to see their perspectives, because one's like five years older than me and one's five years younger. So I'm just like in this great little spot right in the middle, I'm like, or the mean, one's five years younger, so I'm just like in this great little spot right in the middle, I'm like I'll be your third sister, whatever, just like let's hang out.
Speaker 1:But anyways, this is not a true. I swear you guys, I swear that's coming soon with Carmilla. I'm going to do one with her. Oh, I love it. We have to because she and I. She's a crime junkie, yes, yes, yes, yes, she's been texting me about it ever since then. But anyways, we bringing it, rounding it back around the corner, so sometimes I don't know where I get places, because I go, I can go all the way left.
Speaker 1:Yeah. I feel like get it, babe, like the amount of times.
Speaker 1:I mean we saw self-defense stuff at WOW because like we have those like cat claws that are like metal, that look like a cat and you put it through your fingers Right. And we had like mace and security alarms and stuff because I mean it is so important, yeah, and some of them you can't take on planes or on campuses or all that stuff, so, but anywho, so you worked in big. You're like okay, I love medical, like healthcare, and I like the selling aspect of it.
Speaker 2:I'm just going to get you on selling these self-defense items.
Speaker 1:I'm going to get you on camera like but selling that's the vibe, and yeah, this is how girls chat anyway. Like I can go everywhere with you, Like literally that.
Speaker 2:ADD. You're going to find something new every single time you take me somewhere, every time.
Speaker 1:So, yeah, tell us about that. So, selling, you got into selling, you got into selling. Yeah, I got into pharmaceutical sales, which I love, love, love, love pharmaceutical sales.
Speaker 2:But it taught me so much about myself, my capabilities, like how to survive in like a really cutthroat and tight environment. It seems that way from the outside. Yeah, corporate is cutthroat, especially for women. You corporate women out there, I know, you know what I mean. She sees you. It's hard, it's so hard. And so we are striving to get equality in so many ways in the corporate environment and just be seen and be heard in a way, and we're probably just hearing literally oh crickets.
Speaker 1:Literally Surprise her with another sound. I'm sorry.
Speaker 2:Crickets, crickets. Yeah, and you know you're chastised for having children or you can't work late. It's this culture of like, work yourself to death over productivity, like, who wants to do that and not have balance? Not me, Not me, not it. So, yeah, I got into that's why I'm an entrepreneur. Okay, what You're calling me before. What time? No, you're not. What You're calling me before what time?
Speaker 1:No, you're not Okay. I like wake up and work, but I do work on my own like flow yeah.
Speaker 2:When it feels good, but you work just as hard. Yeah, you work just as hard. Entrepreneurship is not any way shape or form easier.
Speaker 1:Yeah, it's not, I know. I just mean like it's funny because we're like we don't want to do that, and then we go into two like really intense fields.
Speaker 2:We're like oh shoot, I'm working 24 hours a day.
Speaker 1:Oh, I forgot.
Speaker 2:No, but I'm working for me. Yeah, yeah.
Speaker 1:You know which is what I love about entrepreneurship. But yes.
Speaker 2:So selling decided to use all of my corporate sales skill set and use those transferable skills in entrepreneurship. Yeah, help people generate more revenue. You deserve to make money.
Speaker 1:She's talking dirty to me right now.
Speaker 2:Literally girl, bring it here Money, money, money, you know. So I'm like how do we help people understand their revenue? Like, how do we help them, how do we help them feel confident about selling Right In a way that feels authentic, yeah To them.
Speaker 1:Yeah, authentic, not like you're a used car salesman, oh, yeah, you know what I'm saying, and people like us, we can spot it a mile away. We can, yeah, and it's mostly because of that trauma or that, you know, for me it's like being around, like understanding narcissistic tendencies, and I'm just like, ooh, not it or whatever.
Speaker 2:You're just going to protect yourself. You protect yourself from the spin artist and I call it spin tactics, and when I see it, I call it out. I'm like, oh, you're spinning me now. You can't spin a spinner, but I'm very upfront about that. I'm a seller and I'm always thinking sales. But there are some people that use it in a very like negative way to kind of take advantage or manipulate and I'm like that's not really the art of it. Let's use it for something positive, and that's growth of women's revenue.
Speaker 1:Yes, oh, our money. I'm getting hot, I'm turned on. Revenue is my favorite. Yes, yes, yes, cha-ching, cha-ching, so okay, so I love it. What's like, what is sales coaching, like, like, so that's what you're doing right now? Tell us, tell us about the vibe of getting started in that and how, how, sinley.
Speaker 2:Yeah, how Sinley. Yeah, sinleysalescom, salescom, sinleysalescom, c-y-n-l-e-e-s-a-l-e-scom. It is a really profound business that really started with helping some national clients, supporting national clients, and once I realized, wow, I can help support the sales optimization and sales operations and sponsorship sales and all of these other really key things that we need to grow. I can do this and do it well and we have growth. And so now how do I scale this opportunity up to cover more people, to support more people? And I realized, okay, we're going to pivot from the Diverse Entrepreneurship Summit, desummitorg, into Sinley Sales.
Speaker 1:Yeah, and you did that from like 2019 through 2022. So just give us like little vibes of what that is so that they, the girlies, know.
Speaker 2:Oh God, all the vibes, so all the vibes about you. Walk into this space. There's vendors everywhere. They are embracing you as business owners. The community's engaged. It's in this beautiful backdrop of the Speed Art Museum so gorgeous. We bring in national speakers to speak to the entrepreneurs. We had about 300 plus entrepreneurs in the space. We offered also a pitch contest on day two that really allowed entrepreneurs to showcase and pitch their business for a $5,000 win. We also had continuous workshops that happened throughout the day, so people were getting these learnings and facilitator touch points. It was great. It was just a, it was a. And then all of the sponsors we had, like UPS, yum Brand, papa John's, majority of the banks in the area CDFIs, sba, I mean, you name it. We had them as sponsors. And then even Ebony Magazine came on in our last event. Wow, that's amazing. So we had national presence.
Speaker 1:All of it is amazing. That's great Girl. Get that magazine too.
Speaker 2:It was huge Show the diversity within it, love the national presence we were able to cultivate. And then I'm like okay, what we found in the data from the summit is that people really need more sales revenue development and sales analytic support.
Speaker 1:Yeah, interesting, yeah, so how did you like? What did you do with this data? Just keep putting that into Sinley.
Speaker 2:Sales. Yeah, I just kept collecting the data, really understanding and refining it, using it in like impact reports and impact pieces, as I shared the value of what we offer In sales coaching. It's great because you know you're getting about eight sessions of coaching based on your goals. What are your sales goals? The first question I'm going to ask you is how much do you want to make? How much do you want to make?
Speaker 1:You should have a number in there. You should have a number, not just unlimited.
Speaker 2:You'd be surprised how many people have a number, or they think very yeah, like they don't even think about themselves or their services in a way that warrants the growth that they ultimately could have. So, then, my job is to challenge you to like, think about that in a different way, because I think you could grow this and this is why I say that yeah. And so we look at your historical data, we look at all the things Within the eight sessions. We include a couple of things that make us different, and I think it's huge One. We have a LinkedIn consultant that's on our team.
Speaker 1:And I love this y'all because we were talking before we recorded. I was just like I am not harnessing that at all at all and I don't know. I think it's probably because I mean I worked in different you know it would never be considered corporate but like retail situations. But I just I think at some point, as a small business owner or entrepreneur for 15 years, like I don't belong there in some way, like it doesn't feel like it's like marketed to me.
Speaker 2:But I am just being silly, you totally are Moves past that thought your business and how you focused on women-owned businesses. There are so many advocates on LinkedIn around women-owned, women-owned, women-owned and consultants are there. Businesses are there. We just need to learn how to access it and tell our story differently on LinkedIn than we probably do on other social media platforms.
Speaker 1:Yeah, because I do forget. It's a social media platform, literally.
Speaker 2:I really forget that and that's so silly and there are tools also that support the growth engine of LinkedIn targeting and development. So that's just stuff that we target in our sales coaching and we have a LinkedIn insider. So it's a girl that works for LinkedIn. She's on my team, she's amazing and supportive. She's out of New York, works in that out of their office in New York, so she comes on and does a session with our clients. And then also we do something called a contribution margin analysis. It's when we really dive into your numbers, we dive into your fixed and variable costs and really understand how much is it costing you to make a dollar Right, how much?
Speaker 1:Right, we need to know there's a lot of people out here giving away their dollars, Giving it away for free or like paying for it. Yes, Because I've done a lot of like kind of profit margin coaching and stuff like that into products. So I'll be like so why is it this price? Like, I was working with Melanair Marketplace at the holiday market and I spoke with a lot of business owners that I was like I'm not going to like make you do something crazy that you're uncomfortable with, but why is it not $5 more? Why is it not $4, $7, $10?
Speaker 1:Each product that comes along, that will add up over time, of course. But like, and my first question is what is your cost? What is your cost? What is your cost? And does that include your labor? And almost always the answer was no and I'm like then that's not your full cost, that's not your full cost. And then I want to understand from that cost, how do we add not only your wholesale margin on top of it? But we add not only your wholesale margin on top of it, but we add the retail margin on top of it.
Speaker 2:So we do that. We go through all of those pieces. We even factor in things like how much is it costing you for someone to swipe on your website, like even every little nominal cost we want to account for so we can see the true profit margin that you can access.
Speaker 1:Right, that like 2.9% that Shopify takes, with 30 cents on each transaction. Don't forget about it. Don't forget it adds up and the payouts don't include it, so they are just hiding that. Listen, listen. You gotta go in, so you have to. I even have to have my accountant go in and find, like, do a report from my Shopify to help them understand those costs. I love it, I love it.
Speaker 2:They won't tell you on purpose. I nerd out in that kind of stuff, so that's my nerd out. I'm a Six Sigma Greenbelt too, so I love analytics and data and I nerd out on all of that. So we have that session and usually it's like a three hour in-person session and we whiteboard, we whiteboard and then we transfer to the document that we've developed to help people and businesses, because you have so many people that don't start with their numbers. They start with, like I have an idea and I'm going to put it online, I'm going to create a website, but you haven't even thought through your pricing strategy. What, what, what are we?
Speaker 1:doing and like listen, I mean I'm definitely, I mean I've given to that trap, you know and know that you're not alone in that and know that's why you're here. Why the intro to this is I've made all the money mistakes, so you don't have to. That's why Cynthia's here, come on.
Speaker 2:I'm already hiring her y'all, so you better be next in line. Book a console. Book it from sinleesalescom. But I love it because everybody I talk to typically needs it. They typically need that type of support, even if it's just the first eight sessions, just to kind of get you started in thinking in that way. It's a skill. It's a skill you develop.
Speaker 1:Don't forget that it is a skill. You're not just bad at it or good at it. You have to develop your skill.
Speaker 2:Yes, that's all. Yeah, I've been developing it for, you know, two decades and I'm taking all of that and putting it into a coaching program, so it's been really nice. But then, also, taking the little pearls, I've learned about sponsorships and developing relationships with corporate entities and how to do that and maximize those things.
Speaker 1:Yeah, you need that, you need all parts of it, because you're not maybe even you're considering one part of it and running a business is so fucking stressful, like once again, I get it, but having these like moments to step out of your norm and even just say I'm spending this time because this is self-care, it is self-care and if you're like for me, I was like, wow, I could take it as far as like it's self-harm, you know, if I'm not looking at it. And then the avoidance of being scared of it not being good enough for who one? Nobody looks at your shit unless you let them Like. It's just it's to a place of like where you could overgive. I often overgive.
Speaker 1:And we were, you know, discussing that a little bit of like that's also a feminine, you know feminine expectation. It's not even a characteristic, that is a societal expectation of women is like you know we're over giving and it's, it's at some point, you know you're. Even when you talk to another woman on business, they'll be like, oh, I'll give you a discount. I mean I'm like no, please don't. And also here's a tip and like that's me over giving, maybe a little bit too, but I want them to know that you know it's not, it's not necessary. And even being friendly with each other, like I value you and you've set this price and you've explained it to me, I'll find the way. Yes, you know, and if anything, maybe I'll need some grace or the payment plan or something, but like that doesn't change the worth of the service you're providing, the product that you have, the experience that you're holding.
Speaker 2:Yes, I love everything you're saying because it really does tie back to worth and value for yourself. And I tell people the price is the price and it's not even a huge price, right, but the price is the price and I'm okay with walking away from some business that just doesn't align.
Speaker 1:Right, it's okay.
Speaker 1:Right, my people are out there Exactly. I mean, even right before this, adrian and I were discussing the price of our event space. Yeah, and you know, I made calls and I was like, oh, cynthia would be proud of me, I feel, because, like, we'll send out an email and, of course, like it's just the follow-up a long time, you know a lot of times. And so I was following up with people who had reached out and a few of them had found other venues. That's totally fine, like we've expressed it, you know, and some of them still want to have a tour. Some they just didn't realize, like the next steps, or it's front of our mind because we're sitting in this room but it's not front of their mind. So, kind of keeping that follow-up and that understanding of like yeah, I got some no's today and I'm not upset. I mean, I expect that this event space is very specific. Yeah, it is.
Speaker 2:I know that, and there's a market.
Speaker 1:There's absolutely, and the people that have booked it at full price and have had the most amazing events in here. I'm honored to be even in the presence. I sit behind this curtain. I'm like a little wizard of Oz, you know, working on my laptop back here and I'm just like wow, it's like I was listening to.
Speaker 1:I mean, I try to just tune out and like work on my stuff, unless I'm needed, of course, I always try to step in as like an extra kind of customer service. You know, I try to take the coats at the door, make sure everybody's got their drink, like that kind of vibe, because that's the hostess in me that I love to do, but like even, and knowing that they have support from us, I even feel like if there's somebody that comes in here and I'm sitting here and I'm listening to the event and they've paid full price, they didn't even question it. But yeah, I do make. I have payment plans and I have figured it out because I think, if anything, we need to be able to be flexible, but not in the pricing. At the end of the day, I have to come up with the rent, absolutely. It's not just the rent, you know there's so many other things?
Speaker 1:Yes, and we've invested over 50 grand last summer into it. So I'm like it's all sitting in here and I'm recouping that investment Absolutely, and that's not even all recouped yet, because it hasn't even been long enough to have that. So, knowing that we have that in here and you're coming for this beautiful decor and everything like, we're going to make sure that we wow you yes.
Speaker 2:That's what it's all about for us. Yes, experience of it.
Speaker 1:Exactly, but I know that the ones that you know said no and or like just didn't ever respond again or something, like they funneled themselves out. Yeah, you know, they filtered it out and I don't have to worry about that.
Speaker 2:I just have to keep trying to find the ones that are interested. Here's another data point for you that we learned through our LinkedIn consultant 95% of people that you're selling to typically aren't ready to buy. Yes, the 5%, however, are. So you almost have to keep cycling through this 95% consistently and kind of just selling to them in the background. So when they're ready to move into that 5% margin, they're going to buy from you. Exactly so that is, it's okay.
Speaker 1:I love knowing the numbers behind that too. I love the numbers.
Speaker 2:Like. This is data that was actually done by LinkedIn yeah, purchase behavior and selling behavior, and so I love that because it just lets me know the work that I'm doing is not in vain. Even if you don't buy from me, that's okay At some point. If I keep reaching out to you, the likelihood of you buying from me is going to increase significantly.
Speaker 1:And I think there's even the opportunity to think about. You might only see something like people will be like well, I saw something you know, maybe there's something similar to your business, and they saw an advertisement for it. They need to see it a lot of times, seven times, at least seven times, to be interested in that. So the more that someone else says woman-owned in their business, that helps me. That's so good. That helps woman-owned wallet. If you say all the things you know, get all the wording out there, the verbiage that they can use it, so that even when they hear it from any one of us, they're ready to say you know what? I've interacted with a lot of women-owned businesses recently. I've heard that a lot and now I'm sold on that. So in a way, even if you're not selling for yourself, you're selling for every other woman out there.
Speaker 2:You're expanding the market Exactly. I love that. I love that. That's a great point.
Speaker 1:Yeah, and the way that you can. Like I've talked to a lot of people about negotiating different salaries or whatever, and I'm just like here's where we're going to hold our ground. And I'm holding their hand because they're nervous and they're on the phone and I'm like don't take the first, like, don't put out the first number, you know, just like. Like it's okay, you're worth it, like maybe you just need a little handholding with that and that confidence building like we were talking about. And I don't know if I know a more confident person than you, cynthia, like you exude it Because I've had to get really tough in it.
Speaker 2:You know, I used to have doctors that would kick me out of their offices, that would tell me no. Hearing no was just kind of like, oh okay, well, let me go find a yes, you know, and their yeses are out there. So that's what we're going to do. We're going to find a yes, and so I'm okay with the no's, and getting confident in that was like part of my superpower.
Speaker 1:Yeah, you know, I think that's what builds it. It is. It's like we talked about a lot. You know it's like that muscle that you're building, and confidence people think is like the destination, it's the starting point. We just need like a sound Nope, no, no, honey, yeah, it's that every single time that you try, you're building confidence in yourself because you even took the chance. You know it's that every single time that you try, you're building confidence in yourself. Yes, because you even took the chance. You know it's that trust within yourself. Even every no was an experience. It was. Think about it.
Speaker 1:Take it in and like learn from that moment and I mean, I've had six businesses before this one Like, what are you? You gonna tell me that, like they're all failures? I'm like I'm sitting here in every single one of them. The next one I started, I love it. I didn't start from scratch no, you didn't, not once. And people will be like I just want you what you have. I'm like, are you? I mean, you understand all the?
Speaker 2:work goes into this. That's another thing. I think, too, when people are paying you for a service or an action or a product, they're paying for all of the lessons, they're paying for all of the history, they're paying for everything you went through to get to the point you're at at that moment and I think I actually had to say this today on a call so you're paying for all of the sales, workshops and certifications and things that I had to go through in order to be able to offer this to you today. So, yeah, the price is the price, because this is what I'm bringing to the table, right, and I think that's such a powerful thing for people to understand.
Speaker 1:And even if you're charging by time and I know- a lot of people Right, and I think that's such a powerful thing for people to understand. And even if you're charging by time and I know a lot of people and I agree with you like, keep it it's. People understand being paid by the hour, because a lot of people are paid by the hour, but if you're paying per value and what you can, what you're receiving, that's a completely different transaction to explore. That's a completely different transaction to explore. And as someone who's grown up as an artist, like I can do a mural maybe a lot faster than you could. You know not you, but the role you.
Speaker 2:Totally get it or the person hiring me could.
Speaker 1:But then it's like, okay, well, you're paying for me still to be able to do it that fast, you know, and to do that conveniently, and all of that too. So don't forget, like yeah, these 15 years. I mean, you just reminded me like oh, yeah, these 15 years. Why am I not charging for that?
Speaker 2:Yeah, you could be a total. I mean you're probably already doing consulting work and not realizing it, but like capitalizing on the consulting work in a way, I do and I charge for it.
Speaker 1:But like capitalizing on the consulting work in a way, I do and I charge for it. Good girl, I mean it's been requested of me so much I couldn't.
Speaker 2:I love that I couldn't turn it away.
Speaker 1:Absolutely. I love that for you and especially for the mission. Like I want to make sure that y'all are doing great Makes sense, but this is kind of part of that. We're consulting right free. I love it, I love it, but the rest of it, hire us, hire us, see us what we're worth Exactly. So, from that place, like I always like to remind people, like we love to put money in the wallets of women at WOW yes, how can people put money into your wallet?
Speaker 2:And we'll wrap up beautifully that way. I love it. Let's put more your products, your services, your offerings, your intellect, whatever it is, and if you haven't even developed what it is, let's help you develop the concept in a way. But start with your numbers. Let's start with your finances. Let's not overlook that. Perfect, I love it. Sinleesalescom Woman-owned wallet let's go Get it.
Speaker 1:We'll mention all of that again in the show notes and make sure everything's available for y'all to put money into Cynthia's wallet so that you can put more money into your own. Absolutely and I'm not joking You're hired. I love it. I mean we're finding that this year is going to be like we said that heat that you know, maybe it's kind of hard. That's the time to still like, maybe not double down always, but to dig in is what I was trying to find. Dig in and to build that skill set so that when the time comes, when it's not as hot, that that investment is paying out immediately yes, that you're not investing when it's a simpler time to move money around in the world, you're ready for that movement when it comes.
Speaker 2:Get ready. We're going to help you get there. Yay, well, thank you, cynthia. Oh my God, you're welcome. I've loved my time here with you with you.
Speaker 1:I love you and I love Darn Time too. Yay, and my trauma is healed Just a little bit.
Speaker 2:Just a little bit more Every time.
Speaker 1:I heal a little trauma. I love it, yay. Well, thank you so much for coming. Thank you for having me. Yay, and moneymakers, thanks for listening and until next time, go out there and make that money, cha-ching. If you want to put more money into the wallets of women, like we do, then check out our website, the woman owned walletcom, and we can't wait to continue the conversation on our social media. So definitely follow us on our Instagram at woman owned wallet, and on Tik TOK at woman owned wallet. You can support us by following our podcast on Apple, google and Spotify, and don't forget to leave us a review. Thank you for listening to Woman Owned Wallet, the podcast.