Woman-Owned Wallet: The Podcast
The Woman-Owned Wallet is a bold, feminist marketplace that features goods from over 50 woman-owned brands. Founder and serial entrepreneur, Amanda Dare, has expanded her brand by creating a walking tour of other woman-owned shops in one of the most popular areas in Louisville, KY, and now, she is also encouraging conversations about money with women through Woman-Owned Wallet: The Podcast. Amanda shares honest conversations with a fellow woman in business to discuss all of their WOW money moments with their finances: both the good and the bad.
Woman-Owned Wallet: The Podcast
48 | Empowering Spaces: Cultivating Creativity and Opportunities for Women at Wow Factor Collective
Ever felt like you're walking into a space that just doesn't embrace the feminine energy you carry? Well host Amanda Dare and her COO Adrienne know the feeling all too well! On this episode of the podcast, they're giving you the low down about their latest endeavor, Wow Factor Collective, a venue for creators and celebrators in Louisville. Unlike many venues in the city with whitewashed walls and rustic influences, their venue is chalked full of bold color, feminine detail and a whole lot of fun! Hear about their process of transforming not just the physical space, but the way people think about a rental venue and they ways to utilize it.
WOW Factor wouldn't be a business of Amanda's without a women-centric spin on the business! Her goal was to create a space where women weren't just tolerated but celebrated. A place where women of all ages could gather, be vulnerable and learn from one another. Beyond being a private rental venue, WFC hosts various public events from networking to their WOW Workshops series. The WOW Workshops provide the opportunity for their community to learn from fellow female entrepreneurs about their areas of expertise whether that be candle making, social media strategies, macaron decorating and so much more! Follow along as Amanda & Adrienne look back at all the amazing events they've had the pleasure of hosting since opening the business in August and what's next for WOW Factor Collective!
Hey friends, welcome to Woman-Owned Wallet the podcast. I'm your host, amanda Dare, a serial entrepreneur who has already made all of the money mistakes, so you don't have to Now. I'm working on my money mindset, expanding my companies and having open conversations with women around a subject that shouldn't be so taboo money. My company, woman-owned Wallet, and I are determined to help you foster a more positive relationship with your wallet and help you create a life that makes you say, wow, did you miss us? We're back. Hey moneymakers, amanda here, welcome back to another episode of Woman Owned Wallet the podcast.
Amanda Dare:I feel like I've been hearing from y'all that you missed us because all holiday I was talking to people in the storefront and they're like where's the podcast? Where's the next season? Like we're so excited to keep hearing from y'all. And now we're here and, of course, I brought back the most amazing person in my life, my right-hand lady, the COO of WOW and WOW Factor Collective, adrienne. Welcome, adrienne, to the podcast. Hi, hi, we're so excited because I feel like we've done so many things and we haven't actually recorded in about a year. Yeah, it's a long time, such a long time.
Amanda Dare:I mean we talk every day, so like that's cool that we know what's going on, but like we haven't shared it with y'all.
Adrienne Nixon :No, but we've been busy so busy.
Amanda Dare:We're like both sitting here like wrapped in blankies, exhausted but ready to share everything that we have going on.
Adrienne Nixon :Yeah, yeah, all of it.
Amanda Dare:She sounds excited, doesn't she y'all? So, adrienne, I want you to just like lead in a little bit. So we were not doing season five of the podcast last fall, why didn't we do one?
Adrienne Nixon :Because we were busy with another big project taking up all of our time, but a really cool one that we're going to talk about now.
Amanda Dare:Yay, yay, and I literally already said that you're COO of it, so welcome to your next new job. Yeah, here we are. You've had like eight jobs here, truly. I mean, they all encompass everything, but yeah, do a little bit of everything. Promotions yeah, each time, yeah, every time. Each year we get a little cooler, get a little more going on.
Adrienne Nixon :Mm-hmm, I love it. Well, shall we get into it then, let's do it Okay. Tell all the people what we've been doing. We have been opening our own event space. It's a creative, multi-functional flex space and creative venue literally all the things if you can think of doing it in our space, we can make it happen for the most part.
Amanda Dare:for the most part, yeah, and we got sound effects. Wait, oh yeah. We are putting money in the wallets of women and making you say wow about your life in an entirely new way, and Wow Factor Collective is the space to do that. Adrienne and I are like these little creative girlies that just have always found that that's not always like valued and that there's not always a lot of space for the girlies that just have always found that that's not always like valued and that there's not always a lot of space for the girlies. No, especially not in our community of Louisville, where it's a very like masculine space, masculine or like white box.
Amanda Dare:Yeah, very like whitewashed almost, and like really beautiful natural light, but maybe like white curtains over it, so you can make the space anything you want, which is really useful in so many ways and for so many events. However, our space is the opposite, the exact opposite.
Amanda Dare:Yeah, I can't think of much more. Like, there's no bourbon barrels in here, no, none. Which, if you know anything about Louisville, kentucky, like you know, bourbon is our thing in Kentucky. It's definitely what takes over most of our tourism. I think it was down on Main Street, right by the Kentucky Yum Center, used to have 127 distilleries on it. Wow, yeah, like before Prohibition. That's crazy, I did not know that. Yeah, and they're like reviving that kind of era again, which is really great. But as we move into the idea of tourism, especially with our WOW Tour and the map of all the woman-owned businesses, which there's over 40 within our Newloo shopping area, like our Newloo business district that has such an opportunity to be a haven for women-owned businesses, so we need to be able to represent that in a way of celebration alongside these like traditionally more masculine things, which is like the fast horses of the derby, even though you get all dressed up and curly and have so much fun with it. But like the fast horses and like the bourbon, the wood, the industrial look, yeah.
Adrienne Nixon :Rustic and industrial.
Amanda Dare:Rustic, yeah, it does feel very rustic To me. It's also slightly unfinished, a little unpolished.
Adrienne Nixon :Yeah, like I don't think we really have any wood, I mean, besides a minimal amount in the kitchen.
Amanda Dare:Yeah, we got very finished glossy butcher block countertops. But that's it that is it?
Amanda Dare:Steered clear of the wood. Yeah, and I mean even those white oak barrels because, like I've been on the bourbon tours so I know the vibes, you know they are actually stained by the bourbon that's in the barrels. So the longer, like the wood, like it kind of almost like complements each other, it goes into their clear, it gets some of the color from the wood but then also, like, as it expands and contracts, goes back into the barrel and then also kind of deepens the color of the barrel at the same time, because it sits in there for years and years, and years. So it's like a really beautiful process and I love what they call the angel's share. Have you heard that? No, really. So that's like the who knew. I knew all these.
Adrienne Nixon :You know all these things. I'm like it's so masculine. You have been on quite a few bourbon tours.
Amanda Dare:I have yeah, I feel like I've been on one. I really enjoy learning about like the process, but I still struggle to like conceptualize it, even though I've been on it so many times. Like the way the chemical process of making bourbon is kind of interesting, but the angel's share always made me happy because I just thought it was a fun thing of like. It's a very natural process where, because it's in a wooden container, that as it heats up and, you know, expands like because they're in warehouses. So they are. Technically it depends on where a barrel sits in a warehouse. Sometimes it's at the top, that's more heat, sometimes it's at the bottom. They rotate barrels a lot year after year to like help the taste kind of be more consistent within each distillery. But the Angels Share is the evaporation that goes out of it. So I want to say and I might get this wrong but it's like 10 to 20% of bourbon is like lost to the Angels.
Adrienne Nixon :Oh, i's cool, I think it's so fun and I'm just like yeah, is that why angels envy is called angels envy it?
Amanda Dare:is. It's a nod to that. It is a nod to that, and even, heaven's door, the bob dylan one opening the idea that I don't know. To me it's like a very it's that natural process, like while we're talking about it right now, is very masculine Like. It's actually like pretty feminist, it's very like Mother Earth kind of vibes, but the aesthetic is a little rough, a little too much Not ours, yes, not our aesthetic A little too far.
Amanda Dare:One way is what I mean, because, trust me, as we know, here we are never too much and we're always enough which is one of our beautiful murals that we painted on the wall right as you walk in the door, and I feel like I just want to talk about the girly vibes a little bit, since we're in it, and then let's talk about how we like got started and why it was important. So let's just give them like a little tour through the space, adrienne, just like walk me through it like I'd never been here before.
Adrienne Nixon :Okay, well, first off, you can't see us from the street, we're tucked away. So it's kind of like a fun little adventure getting to us. We are in the same building as Mahonia, so if you are familiar with the New Loon neighborhood, mahonia is an amazing plant store. We love having them as neighbors. But we are in the rear of the building. So you go to the right through a little gate, take this nice little walkway back until you see a big burst of pink, and then you know that you found us. And then you enter some rainbow double doors that whenever the sun is shining through it casts little rainbows all through the space, which is really fun. It's such a good vibe, yeah, rainbow hour. A good vibe, yeah, rainbow hour.
Amanda Dare:We love it. Yeah, we have like a disco hour and a rainbow hour and it's like a fun combo and they're at different times, which is nice. Yeah, there's always like a little bit of energy and new light in here, and I love it.
Adrienne Nixon :So when you walk in through the double doors, you go into our lounge, our feminist icon lounge. So, as Amanda mentioned, when you enter, on the left is our big mural. That is just a good reminder for everyone when they walk into the space that they're never too much and always enough.
Amanda Dare:Yeah, I mean for me. I was always told I was too much and I never felt enough. So originally I was like going to paint that and I was like why does this feel so wrong? And you're like you got to flip the script and I was like oh yeah duh. So we are never too much and always enough.
Adrienne Nixon :And then the wall. Directly as you come in right across, you are greeted by all of our beautiful feminist icons, like RBG, michelle Obama and, of course, the Golden Girls are in there too, because you got to have those, but they are actually all portraits done by a woman that we found. I think we originally saw them on Instagram or TikTok the Golden Girls ones, yeah, but they are done by this artist named Heather. Her company is Drunk Girl Designs and she just makes these really awesome portraits of all kinds of you know, characters, people.
Amanda Dare:We took a direction, obviously with the feminist icon, kind of vibe Sure, but she just did like three Taylor Swift versions, which I know we gotta do a Taylor one. It's time. It's definitely time, especially since her album comes out on my birthday, like yes, connection and Heather. If you're ever listening to this like Dolly next, you know we need a little Dolly vibes.
Amanda Dare:We need a little dolly and I would love a Megan Thee Stallion like let's go, yes. And a Nikki. I need a Nikki too, like Nicki Minaj vibes. She's got time, she's got time, she's an artist. I'm gonna let her take her own artist journey because but I just want to let you know like I'm patiently slash not patiently waiting for all of them because I can't wait to extend our wall to even more. I mean we have Beyonce and Lady Gaga, little Not Sex, the Golden Girls like, and everyone loves that wall. And then the fun little feature we have a cute little mirror on there so you can add yourself to the wall, so you get to be a feminist icon too.
Adrienne Nixon :Yeah, good little selfie moment Right as you come in the door.
Amanda Dare:Yeah, I think that's really cute and it makes everybody like it.
Adrienne Nixon :Whenever you tell them they're like oh my God.
Amanda Dare:I'm part of the girl team, the girlies, the vibes, the feminist icons, like I'm one too. I'm like, yes, you fucking are Reclaim it, own it. Vibe with it, it's true. Yeah, so once you enter the space, you fucking are Reclaim it, own it, vibe with it, it's true.
Adrienne Nixon :Yeah. So once you enter the space you're already starting off strong and then you kind of open up into the main flex space, main event space, which is just another big pop of color and lots of disco balls. We have fringe hung from the ceiling with our nice orb of disco balls in the center and we have these awesome skylights. So whenever the sun comes in and hits the disco balls it's a big dance party, which is fun.
Amanda Dare:Yeah, Luckily we have Paige on our team who's tall enough to reach them and she'll like shake them up a little bit. And it's a fun little moment to have middle of the day before we start a meeting about planning all the cool things for everybody.
Adrienne Nixon :Yeah exactly Mm-hmm. And we have another really fun mural in the main space, that is, you know, got a shout out to our girl, lizzo Mm-hmm. Love looks better in color.
Amanda Dare:Love a Lizzo one for the icon wall too. Yeah, yeah, I mean we're just going to keep going.
Adrienne Nixon :It's cool yeah get all the girlies out there. But yeah, and that's a big heart, kind of like rainbow mural. It's a great photo op. We tend to put you know whenever we have speakers in the space to put them right in front there.
Amanda Dare:So it's a good spot, great reminder, great kind of openness for all diversity as well. Like, obviously, like love is such a colorful expression and I feel like, when we think of things in like black and white, like it's two extremes I mean not in like colors technically, but if we think of them as two ends of extremes like there's so much color in the middle to be celebrated and that's where we live, yeah, yeah. So love does look better in color. It does Always.
Adrienne Nixon :And then I mean our pink kitchen, yeah, which everybody loves.
Amanda Dare:Everybody loves. I have not found another pink kitchen in Louisville, no, which surprises me. Well, maybe it doesn't, but it just needed us to do it.
Adrienne Nixon :Yeah, it was waiting for the right people to come and do it, and here we are.
Amanda Dare:And why don't you talk them through our lips wall, because it was your labor of love for over a week, y'all. I mean, I did the mural with the never too much and always enough because, like art, therapy really needed that, and Adrienne, so that's like one wall as you walk in on the left. But the back wall of the kitchen was like Adrienne's labor of love and I just I know that I can never ask her to do something like that again.
Adrienne Nixon :I mean, I liked it. It was like once I got into the rhythm and the pattern of doing it, I just watched like Housewives while I did it.
Amanda Dare:But there, it takes a lot of patience that you have that I struggle with my fingers were like covered in glue for a while.
Adrienne Nixon :There are these amazing like origami whips. So we bought these kits, essentially, but you cut out all the paper pieces. You have like a whole kind of template to work from. But you cut them all out, then you fold them and then you kind of have to assemble them, which was essentially just using a lot of glue and some tape All hidden luckily, yeah, all hidden, but I think there's. I'm trying to remember how many total, I think there's?
Amanda Dare:Is there three? Why don't we know? Is there like 10's, 12? Is there 3?
Adrienne Nixon :Why don't we know? Is there like?
Amanda Dare:10 or 12? 2, 3, 2?.
Adrienne Nixon :No, let's just look, we're literally in the space. Oh, there's 10. Oh, 10.
Amanda Dare:Okay, I don't know why it was like so hard to count for them. I don't know.
Adrienne Nixon :I look at them every day, every day. There's 10 of them, yeah, and they're hung above our coffee bar, which gets used a lot and has saved us a lot of money as well.
Amanda Dare:Y'all, the first thing you need to do is work on your coffee. Like don't get me wrong, I know Dave Ramsey says that and like don't listen to that, but like, just get your coffee game strong. Yeah, you know so. Like even when we order inventory which is like for the fridge, you know, like snacks and stuff I put on like all of our favorite creamers and we have like little things to pump into them and I get whipped cream.
Adrienne Nixon :And we have cute like to-go cups. Yeah, really fun prints.
Amanda Dare:It's really great because when we get to like, anybody can use it when they're using the space, so it just feels very inviting.
Adrienne Nixon :Yeah.
Amanda Dare:And then the lips, oh, and my favorite part of the lips, oh yeah, adding tooth gems yeah, so the lips have little teeth and they're slightly open, so it looks like women talking to me yeah, women talking to me, yeah, which is like why we were so attracted to it, because we want the space to be feminine and when women speak to each other and gossip like it's good. And those tooth gems yeah, I was like they need a little something.
Adrienne Nixon :Yeah, the lips are kind of sparkly like the paper. Yeah, they have like a gold, I don't know, shimmer, yeah. But I was like they need a little something else. And then I was like you know what? I have just the thing from my dance competition days. So I went home and pulled out my collection of rhinestones and brought them in, and now they all have different ones.
Amanda Dare:Yeah, I feel like they're all different colors. It's got some blues and pinks yeah, very cute.
Adrienne Nixon :They are very cute and people love it. They always comment on that.
Amanda Dare:Because in photos they might look a little bit flat. So if you get them from the right angle you can obviously tell that they're 3D and origami in that way. But if you just see a photo straight on you might not realize that.
Adrienne Nixon :Yeah, people don't realize they're paper and then they're like oh my God, yeah, yeah, and we have some extras.
Amanda Dare:Just in case. One of them loves to fall.
Adrienne Nixon :I don't, yeah, I don't. It's like the problem child, it's always just that one.
Amanda Dare:Maybe I don't know. We just gotta give it more, and more and more love. Luckily, it's the one we can reach. Yeah, because they are pretty tall on the walls, because we have like 12 foot walls in here?
Adrienne Nixon :Yes, and we know that because we painted them all.
Amanda Dare:All of it, the whole space. I mean 65 feet of wall down each side alone. That's like one color. We painted Woo and then the murals on top of it. So it was definitely a lot and we just finished. Luckily, we inherited a bar that was in the space, so when we got it it was like so gray and everything but like the bar was from. Mahonia actually used to have this space and used it as an event space and I feel like the bar they just utilized mostly for like arranging yeah, flower arranging, yeah, because we find dried flowers in it still. But we purchased it for a very lovely price from them and then we've just finished grouting it and tiling it to make it our vibes and we're really happy with it.
Amanda Dare:Yeah, it's great having I mean it's on wheels so you can kind of move it wherever you want in the space which has come in handy quite a few times Quite a few times, and it's massive, so like it fills up almost a whole wall, which is cool, and in that flex space we also have like a big greenery wall. We do, yeah, and some arches. Tell them how you use the arches.
Adrienne Nixon :So I use those arches it was originally. They were made for one of Amanda's friends who was getting married. Her dad made them as like a photo backdrop or, I guess, a wedding, a ceremony backdrop, yes. And then they were like, well, we're not going to use these again. Like, do you want them?
Amanda Dare:And we were like, yeah, we'll take them Right Because we were kind of starting around then. She's been married for a while, so starting around then like doing a different events for our previous businesses and stuff and smaller skills.
Adrienne Nixon :And so I was like, if you're just going to throw them away, yeah, don't, don't throw them away. Yeah, and we did. I actually made use of them first with my wedding, so they were my ceremony backdrop. I repainted a couple of them and they were great.
Amanda Dare:Yeah, it's really beautiful.
Amanda Dare:Yeah, it's a fun little reminder whenever I see them, see my friends get married with something that's like still around, you know. So now we have them like fully attached to the wall, because before they were like freestanding, yeah, and we did spend a lot of time trying to figure out because, y'all know, we have like a fashion design background, so, like we made covers for them, but we kind of have realized that might not be the best way to handle them. We're considering taking off the covers and painting them, because the covers that are made out of fabric that we made custom patterns for and serged together, I mean I'm really proud of them. They look great, yeah, we figured it out, yeah, but the fabrics are more delicate.
Amanda Dare:Yeah, they're not holding up super well, not as nicely as we'd like them to One of them's kind of disco ball vibes and it's like missing a few pieces and, to be honest, most people that come into the space they don't know, they're just happy to be here. The vibes are so good, but we know, we know.
Adrienne Nixon :Adrienne, and I know it bothers us every day.
Amanda Dare:Every day. I think about it. And it was our own fault. We attached probably me, sorry, yeah, I don't know it was the rug tape, some rug tape. Yeah, because when we were making balloons Too powerful, yeah, the rug tape is so good for balloons, like attaching them to different to themselves mostly, but you cannot remove it Like you better be committed. And we attached some balloons that were the Barbie heads to each side and took off some of our little disco tiles at the same time and we could probably figure it out. But the pink ones that are in between that, the fabric on those, it's just getting a little bit scuffed up.
Amanda Dare:So we've decided that what we like about that middle space is the love looks better in color mural. So we're going to go ahead and like, paint those to kind of match it and bring it all together. I think that'll be really nice. Yeah, I think so. Yeah, it'll be good.
Amanda Dare:Feel cohesive yes, we love the words Adrienne's cohesive and I'm connection. Yeah, and when you combine those two things, I mean that's what you get, this beautiful space where you get both things at once. And I mean that's what you get, this beautiful space where you get both things at once, and I feel like that's what brands need. Yeah, that's what businesses need and that's why we're biz wifeys, All right. So how do we even get this space? Why did we need it? Let's talk through. So we gave you the full tour, which, trust me, if you are ever interested in taking a tour and wanting to check it out, like, our offices are also behind the curtains here, which is where we're recording our podcast now, and we also have a lot of storage. So, like behind the curtains is, like, still fun, but it's not as fun as the front, so we don't focus on that as much, except I will say that we set up our desks in a new way and I'm obsessed.
Adrienne Nixon :Yeah, I added my strip lights to it. You did While I was working in a veneer in the evening on Saturday. So they're like technically gaming desks. They're L-shaped desks but they have a lot of storage. They kind of give off a cubicle vibe, but in a good way.
Amanda Dare:Yeah, it's still open, like we are not separate from each other, but we have our own decorating space or filling your entire desk full of shit space, which is what I yeah, yeah, we all have our little like. Poor Adrienne had to like share basically a desk side with me and I was like you need some more space for you and that's fine. I just need to be in this corner so I can keep shoving.
Amanda Dare:And now you share your desk space with Paige because she's not in the office as much because she's normally in the store, yeah, and it's really nice because I do spill over onto it, you do, and I also have meetings here a lot, which is really nice because we can both sit across from each other, but I still have my computer to like reference or I can show stuff to people. So it's been really useful. So I will say this L shape, because they all open to each other, we can have meetings really easily and then we can like plan things together. We can share our screens, but we can also turn away from each other, and I got everybody headphones. So, like, if you just need to be like vibing in your own space, because everybody has really important jobs, everybody's a chief in our wow world, so if you just need to be like separate from that and focused, you can do that too. Yeah, and I like it. I don't think we would have done as many fun things without it. To be honest. Like, the openness is really useful.
Adrienne Nixon :It is.
Amanda Dare:And it just like helps people understand like we're fucking serious.
Adrienne Nixon :Yeah.
Amanda Dare:We're cool and we're serious, we are working, we are working hard. So, yeah, so we would have people like over at WOW and like what happened over there that made us like kind of open to the idea of having more space. Kind of tell them, like what we had before?
Adrienne Nixon :Yeah Well, so we have the storefront across the street of where we are now and it's kind of it's in a building from the 1800s.
Amanda Dare:Yeah 1860s, yeah 1860s.
Adrienne Nixon :So like Civil War, but it used to be an old boarding house, so it's broken up into a lot of like smaller units. So basically the way that the building was laid out is that we had our storefront and the storefront next door to us and then there was a brick kind of breezeway like walkway between the two storefronts that opened up to a big courtyard and there were studio spaces on the lower level and then you could walk up some really terrifying stairs.
Adrienne Nixon :They were so steep, very steep and very narrow, and most of our spaces were upstairs. So we had our old, the new black space, which eventually turned into our wow offices, and we had a couple of our spaces were upstairs. So we had our old, the new black space, which eventually turned into our wow offices, and we had a couple of other spaces up there that we used for storage or our podcast studio for a hot minute, but they were all really tight and small and we needed something a little more open. We were bringing, like event decor, up and down these scary stairs.
Amanda Dare:The greenery walls. We would literally after last Valentine's Day, like threw them up the balcony and randomly caught them Like what yeah it?
Adrienne Nixon :was not conducive to our work.
Adrienne Nixon :Just happy we didn't die Same, but yeah. So it was not great. It was nice, you know, being so close to the store and we're still close now. You know we're right across the street, but we're like it would be great if we had something on ground level, a little more open, something that we could, you know, store all of our decor that we were acquiring from all of these annual events that we were doing. And one day we were out recording a new tour video for Mahonia. They've recently gotten new ownership, so we were just doing a refresh of their tour video and they were like hey, we have our old event space. It's sitting empty, we don't need it anymore. Can we show it to you, if you can? You know, if you have anyone in mind that might need it.
Amanda Dare:Yeah, People like to bring us in on their stuff because we are really great networkers and we know a lot of people, and we even had other people in mind at first, and then we were like, wait, we need help.
Adrienne Nixon :Yeah, we got back to our offices across the street and, of course, you know, like maybe 10 minutes after sitting down, Amanda was like so and I instantly knew I was like what about the space? Yeah, she just like looks around her. I was like what about the space? Yeah, what is it?
Amanda Dare:She just like looks around her computer and is like the space. Is that what you cannot stop thinking about? And I was like, yeah, what if?
Adrienne Nixon :Yeah, so then of course, the wheels started turning as they do, and I think so. We acquired the space in April.
Amanda Dare:Technically it was in May, May, May. So we started looking at the space in April, which was our three-year anniversary for WOW actually, because, well, technically, I rented I guess I should say this space April of 2020 for WOW. So we had been moving over there over time from the new black space that was on Washington, which again was like a block and a half away, like nothing too far, but felt really really far because you're like both in each space separately, you needed two of everything. So we had already kind of been like accumulating things that made sense for a second space and then we moved everything over, kind of through April, through December of 2020, we moved out of our old space and then, yeah, three years I guess, from after I rented that we saw this space. So, April, we saw it. We realized that we have the like two landladies that exist and I believe in all of the new business, you know, commercial spaces.
Amanda Dare:I hope there's more. Maybe I'm just missing some. If you're listening to this, tell me it's you, Cause, like I want to rent, Like let's put money into the walls of women property owners as well, and they've been really just beautiful to have as basically partners because, Chris, like from the wow space, like really let us beat out other concepts, because she believed in the wow concept as such a beautiful addition to the community. That wasn't here. She didn't want just anything.
Adrienne Nixon :And you know, now we're like over or almost four years later and it's like yeah, cause I mean originally, even before the store, we had the concept for the map. That was actually what came first.
Amanda Dare:Yeah, we were over at the new Black and I was just like there's just so many cool girlies down here that I want to hang out with, and at the time it was a really beautiful marketing opportunity to get people over to the New Black space as well. But it didn't make sense within the New Black brand. So that's kind of what started. The WOW brand was the woman-owned walking tour. So the WOW tour and then kind of going from there, woman-owned wallet. We so the WOW tour and then kind of going from there, woman-owned wallet we were like, kept trying to make that stuff work.
Amanda Dare:Yeah, two very different vibes. Adrienne's like what are you buying, amanda? This doesn't make sense in here, and I was like you know what? It's? Its fully owned, separate brand and the entire concept was always like money in the wallets of women. Let's like bring all these women together. But it wasn't. It was just happening in a space that was like fully about sustainable, ethical clothing production and didn't make sense to her point.
Amanda Dare:So we kind of like checked that out. She let us beat out other spaces, which was awesome, and for kind of the same vibes happened when we were over here in our now offices and our wow factor collective space was Star that owns Stellar Suites, that's, the Airbnbs that are actually above us. Well, we have actually skylights above us, so it's kind of like above and over. There's nothing technically above our space because we're in the back. But she was like really hoping, like really convincing us to like move in, because she knew that she wanted to have something that was beneficial again to the community and to women. And I really appreciate her helping me because I came to her and I was like listen, you know this, you're a business owner and I want to make this work. But I was able to negotiate with her to get us into the space earlier so that we could move out of our other spaces and not have like a million dollars in rent because rent is expensive down here, especially when you have multiple spaces and she was like let's get you a few months for free and then we'll sign it and we'll have everything. Good, you can design it, get through it, because it was a fully new concept.
Amanda Dare:We didn't know when this gray box we moved into, with no kitchen like it, had first floor access, which was amazing. It had an alleyway access, which we don't have at WOW. It had a lot of opportunities, but we didn't know how to make it a business and profitable. The day we rented it it was just hopes and dreams, figuring it out along the way Exactly. So she was really generous because she knew that I needed that time to get out of my other leases, which were all again with Chris, and she beautifully like let us, you know, we got other people into there.
Amanda Dare:It was great options, but transition time would have been overly expensive in a time. I couldn't have afforded it without their negotiations and I really appreciate their being excited and inspired and being true partners along that ride. That was really awesome, and I don't think we would have received that same understanding from everyone. Maybe, maybe not, but it was a lot easier to ask for truly what I needed because we had done so many other things for them. They owned other businesses that are on the Wow Tour map. They knew what we were trying to do and I feel like this map has opened up so many opportunities, but that was like a really cool one that I didn't realize was going to happen.
Adrienne Nixon :Yeah that's fun, yeah. And it happened like at the perfect time too, when we really needed it, because I I mean, after Galentine's Day, people really started associating us with like party vibes and just overall events, and you know, the storefront is really fun, it feels like a party in there as well, right? So much so that, like people were like, hey, I want to throw an event in your store and it's like, okay, well, our store is 400 square feet. Also, like what kind of event? So we tried one. It was a birthday party. It was actually like a bar crawl kind of vibe.
Amanda Dare:If it was going to be an event in there, it was the one that could have worked. Yeah, and it still felt too cramped because the store was open, you know, on a Saturday. Like, of course, we need that revenue coming in to make sure we can fund all these amazing ideas. But at the end of the day, it's like, yeah, there's going to be champagne spilled or mimosas or anything, and we wouldn't have done it, probably, without the understanding, like, oh, we need to find a way to make this happen. And when we knew that, that's when those conversations really were like so, adrian, there's this cool spot, you know. Yeah, I feel like that solidified a lot for us, because we have been asked multiple times but we had to say no.
Adrienne Nixon :Yeah, and we're like well, people want to celebrate with us, so now we've got to make a space for it.
Amanda Dare:Yeah, I mean, we've been celebrating women and women want to celebrate each other and themselves and we needed to take up some space, yeah, and so we got some. So that's how we kind of like why we needed the space and, again, just bringing more people into like the WOW community and letting women celebrate each other. We like to say all are welcome, women are celebrated in the spaces. Because we know that that's just something that needs to happen more often and be more open to the idea that women are oftentimes like put down in our community and in all communities and are undervalued and in all communities and are undervalued, and in the idea that if we are going to put money in the wallets of women, we need women to feel confident, we need women to feel healthy, we need women to feel nourished and if we are going to really change the way we're seen again, needing more space that feels like a safe place to grow and to be in sisterhood and allow that to be part of our growth, absolutely necessary. Yeah, yeah, I love it here. Yeah, me too. It's expensive, but I love it. Yeah, I always think of that song. It's expensive too, baby me. Eh, eh, eh, eh, eh, eh. Just a little bravo, vibes. Yeah, all right.
Amanda Dare:So what led us to the event space? How we acquired it? We went through all those goodies. So, adrienne, tell us a little bit about, like, how has the space been being used, because, again, when we started it, we were not quite sure. Like we tried a lot of different things. Like why don't you kind of walk us through what we were trying in 2023 versus what we're kind of trying in 2024. Not kind of trying, we're doing it, yeah.
Adrienne Nixon :So we technically, you know, wow Factor started in 2023 and while we were still over in our old offices and with that, you know, amanda said we were trying a lot of different things and just kind of seeing what stuck or took off.
Adrienne Nixon :So at that time we were offering more services like social media services, anywhere from management to creating content, and so we were doing quite a few services. And then, whenever we moved over into where we are now, we decided to try and do a content creator membership. Obviously, we do a lot of private rentals here. We do photo rentals, event rentals and we're like, well, maybe we'll try doing content creator membership and see if people want to work in the space weekly. And it just didn't really quite take off the way that we thought it would, but it was okay because we learned about a lot of other things that did and really what makes most sense for this space. And I think if we would have kept going in that direction, like it, just we were kind of once we got into the space, we were like, you know, I don't know if services are really where it's at for us.
Amanda Dare:Yeah, it was interesting because we were trying to I mean with woman-owned wallet and putting money in the wallets of women. The way that we know how to do that the fastest, most impactful way is to put money in the wallet of a woman-owned business. So when we were trying our services out, we were working business to business, so B2B, and while that was needed and people requested it a lot from us, it didn't feel like because we weren't in every part of the business that we were making as much of an impact as we really hoped to. So we were kind of talking about it like the experience was beautiful, we're so proud of what we created and the connections that we made, but we realized we could impact more women by shifting away from services and that like kind of weekly thing.
Amanda Dare:That was really hard to maintain. Truthfully, yeah, memberships are hard. Yeah, I keep trying to do them because I want to hang out with you guys all the time. Adrienne seen me do like five and I'm like, but I always feel that it's that I'm not giving enough for whatever price point we're able to set and I just don't feel that it's something.
Amanda Dare:Consistency is difficult for me, you know, as like mental health as well as physical health, like I'm not available all the time and I wasn't spending enough time with myself in order to be able to show up as consistently as I would love to. My heart is there consistently and my mind and my body are fighting, so I'm like trying to deal with some of those things. So consistency wasn't going to be the thing we could promise, and so when we do like bigger one-off events, we were realizing like those are so impactful and felt so great and we could put so much energy into that, but not like every single day, kind of when we were the most available, that worked out best. So we wanted to really focus in on that.
Adrienne Nixon :Yeah, and all the while, you know we were doing balloon services, yeah, which we do love. Yeah, we love doing balloons, y'all should probably know like.
Amanda Dare:I mean, just remember, adrienne and I are these creative like makers, these artists at heart, and right now we send a lot of emails. We're communicators right now, which is great, but we got to get away from our computers and make stuff, so we do love being out in the world and being a part of it. We did a lot of balloon services that we had so much fun creating, yeah.
Adrienne Nixon :And still do. Now that we have this big open flex space, we can make big balloon installs.
Amanda Dare:I remember making them in our old office. To get them down the stairs, everything was just hard.
Adrienne Nixon :Yeah, trying to get them through all the doorways. Yeah, it was not easy. Not easy. We can set up our big frames and basically get all the installs prepped in our space and then move them to where they need to be assembled.
Amanda Dare:So yeah, there's lots of videos of us doing that on our Instagram too, so definitely check them out if you're like curious how we do it. Yeah, I think it's really fun to see how many different designs we've done, because some people think we can only do this aesthetic like very girly aesthetic, yeah, and I'm like, no, it's okay. Like we love a theme, we do, we do Love a theme, but we're both theater kids, you know. And like we can open and close a show like and have a different energy towards. You know, each one like or I guess I mean like put a consistent energy into each one that if we can have like the vibes of what you're going for, we're going to wow you.
Adrienne Nixon :Yeah, no doubt we understand aesthetics. We can. We got it.
Amanda Dare:We just kind of enjoy living this little Polly Pocket life. I mean, didn't you say you thought you were a Polly Pocket?
Adrienne Nixon :Yeah, like we're not Like between were a Polly Pocket, yeah, like we're not Like between Barbie and Polly Pocket. I was definitely a Polly Pocket gal, yeah, and that's the next one coming out.
Amanda Dare:So like you're going to live that Polly Pocket life soon. Yeah, I'm so excited. I am too. I've been watching Polly Pocket videos.
Adrienne Nixon :Yeah, I wish I still had all my Polly Pockets.
Amanda Dare:Right Polly Pockets. I had so many Same. What happened to?
Adrienne Nixon :them. Why didn't we keep those instead of Beanie Babies? I don't know. I still have Beanie Babies sitting in my closet right now that my mom pawned off on me and I was like none of these are worth money. Why do I still have these?
Amanda Dare:And I even feel that way about the Barbie dolls that I wasn't allowed to open. Yeah, I have so many and I just want to rip the boxes open because I mean this is all toys. I mean I get some people like love the collector stuff, but I didn't, I don't know, I don't want it to be in a box, I want to play with it and enjoy it like fully in that way. I know some people fully enjoy like the art of it and to me the art of it is that it is a playable, tangible thing that you get to connect with, yeah, and touch and like create different scenarios. You know, with dolls and with Bratz dolls and trolls, I think I'm a Polly or not Polly, a troll doll, yeah, but I'm Poppy. So you're Polly and I'm Poppy. Cute, that's cute. I didn't know that.
Adrienne Nixon :Yeah, all of my Barbies were hand-me-downs. I had a bunch of weird Barbies that I got for my sister All weird ones, except for my Spice Girl Barbies. Those were new, I forgot about the Spice Girl.
Amanda Dare:I had all of them Same. Wow, I wonder what happened to those. I want those back. I know we need to get little doll holders and like put them around. That would be cute, so cute. Anyways, vibes, we get it. Yeah, whether it's Barbie or Polly Pocket, we get it. No, I'm just kidding, we can do lots of different things. Yes, and I mean the idea is that you are paying for our creativity and our design, the aesthetic and the real completion of the theme. That is what adds your wow factor to your own event. Yeah, so we want to always be like representing that in a lot of different ways. So check them out on the Instagram wowfactorcollective and you'll be able to see us making lots of different fun stuff.
Adrienne Nixon :Yeah. So I mean, we've tried a lot of different things since opening Wow Factor, but you know, over time and with each event that we had, we realized that that's really where it is. You know, that's where we get to connect the most with our community. And so for 2024, we let go of most of our services, All of our social media kept the balloons because you got to keep those hands busy, but are really geared towards the event track now and I've been loving how it's been going.
Adrienne Nixon :It's good We've done a lot of really cool stuff Same and I feel like, yeah, having those people come in and just be wowed immediately, like it's really cool, yeah, and I mean it's we have a lot of you know, women-centric events and it's the perfect space for it and everyone is just so in love with the space, which is really fun for us because that's what we created it for, for all of our creators and celebrators.
Amanda Dare:Exactly Like I think people kind of come in and they maybe forget for a moment that truly it's an art gallery. Yeah, you know, at its core, like it is a space that makes you feel something and we, literally you and I, and then we had a little bit of help from beautiful other people but it is, it's our baby, you know like and I hate to say that becausehood is so tied with business stuff, so, just kidding, it's our labor of love. Labor of love, that's a much better way to think of it. We labored over it, for sure, and each step was difficult to decide because, again, you're sitting in a gray box and we could have gone any single direction, like, yeah, but any part of it.
Adrienne Nixon :How do we make different spaces that feel a little different from each other, but all while being cohesive because it is a open space? Right, you can see everything, or mostly everything yeah, if you're in the kitchen then you can't see the lounge, but other than that, right which is why we made those like the most different spaces on each other.
Amanda Dare:But you're right, from here I can see both. Yeah, so if you're in the flex space, you can see both. Yeah, so it's been a very interesting like design challenge. But, truthfully, you're renting an art gallery. Yeah, that's the way I like to think of it. You're renting design.
Amanda Dare:You're renting a party in a box, because all those like white curtain, whitewash spaces or the industrial spaces I mean, they have a vibe, but they expect you to kind of add a lot to them. If you want to have more of a feminine kind of aesthetic, it's not going to meld as easily as it would in here. So to rent from us, like you don't have to worry about the decoration as much. If you want to add more and be like extra as fuck, we love you. Yes, that's what we're here for. That's why we will add the balloons to more stuff and we can make it as much as you want. But we also want to be accessible to a lot of people, to be able to rent it for fun events, and why don't we go through like some of those fun events that we did? Sure.
Adrienne Nixon :So I mean we started with our opening, our grand opening, which was August 23rd, right. So we had a big old party and had all of our new-loon neighbors and friends and family out, just hung out and enjoyed the space and got to show everyone what we had been working on and why we were covered in paint for the past couple of months.
Amanda Dare:so that was really fun, yeah, and we really, because we we did rent it in may but we didn't even move in until june and like work on it. So we worked on it june, july and august until the 23rd. So it's about 10 weeks, yeah, of actual August until the 23rd. So it was about 10 weeks of actual straight work through, like labor, like we said, you know the blood, sweat, tears kind of vibes, like for sure. So we're very happy to celebrate our own achievements and share them with everyone else. That grand opening was a really great day.
Adrienne Nixon :Yeah, it was. Besides it being so hot, it was like the hot, one of the hottest days that we had had, and we just sweat our way through it. Oh my God, so hot, it was like the hot, one of the hottest days that we had had, and we just sweat our way through it.
Amanda Dare:Oh my God yeah, thank you to Katie who did our hair, but with the heat it just it was a lot and we had like over easily over 100 people in here at like. I mean I remember seeing one of the photos and I counted 70 people and I couldn't even see the whole room. Yeah, like at one time so, and that was like standing, obviously, moving around the space, Like if you wanted to ever write and understand that we have like seated, we can fit 55, but it is tight and everything is movable in the space, which is really cool as well. So shameless plug for that. I mean, this whole thing is, I guess, yeah for sure. But also, like these episodes have been some of the most popular, so people want to know what's up. Yeah, I like it.
Adrienne Nixon :So, yeah, it was so many people but so hot, and thankfully we got those updos done because we needed them, we did, and then our first like true rental of this space was Bellarmine's Women in Leadership Retreat, which was Barbie themed. Yeah, it was well more so, what was I?
Amanda Dare:made for Themed for like the song and Barbie, grammy award winning song.
Adrienne Nixon :Yes, get it. Yeah, they basically rented out the space for the whole day and just it was so cute, they like rented a trolley to come here and had everyone ride together and they just spent the day in the space doing different kind of like team building exercises, and I really can't think of like a better one to like start off.
Amanda Dare:Yeah, I mean, they had like the projector screen in here. We kind of set up like a little mini stage-esque kind of vibe with one of our greenery rugs we put down. They had speakers to help kind of communicate about womanhood and girlhood issues and really bringing those together, and I feel like it was just so beautiful. I just like sat in here, even on our vanity, they wrote like sweet notes to each other and if you needed a note, like you took one, and if you wanted to leave a note, you left one, and I just thought it was. I don't know. I'm so inspired by the women of our future and I'm just like so excited we get to see it in person and sit in this space and recognize that it's needed and valued.
Adrienne Nixon :Yeah, and then we've had a DEI panel with Network of Entrepreneurial Women, so that was a speaking event discussing diversity, equity and inclusion. We had them sitting right in front of our Love Looks Better in Color mural, which was the perfect backdrop for that. Very appropriate.
Amanda Dare:Yeah, and we could set up like all the chairs to be facing them. So everybody got to get cozy. We did realize we needed to maybe add a few little tables in, because people spilled their wine, oh yeah.
Adrienne Nixon :Pretty quickly. A lot of wine, a lot of wine, yeah.
Amanda Dare:But you know, we've learned, obviously from every event, and I thought that was a funny one to learn. It's like oh, we need places for people to put their wine.
Adrienne Nixon :Yeah, and then after that we had a Yelp event. It was a selfie event for their Yelp elite members, so they came through the space and they got to take selfies in front of our murals and photo backdrops that we had put up, and which was great for us because, you know, all those elite members then left us reviews. We love you, guys, thank you Thank you so much. That was an awesome way to kind of kickstart our online presence.
Amanda Dare:So thank you, Yelp Elite members yes, lauren, that was running. That was so, so sweet. I knew Emily that was their community manager, since I had the hangar so like over a decade well, over a decade at this point and she introduced us to their new community manager, lauren, who just came by the store. The other day I got to chat with her again and she was just like raving about the event. So we hope to do lots more with y'all.
Adrienne Nixon :Yeah, and then we had one of my favorite events that we've had in the space, which was so Far Sounds. That was an event that I worked at and if you don't know about so Far Sounds, it's basically kind of like a franchise in that I believe it started in the UK, but there are these intimate concerts they're kind of pop-up concerts and the fact that you don't know the exact location of the show until I think it's like 36 hours before the event. But it started in the UK and then made its way over to the States, and Jamie, who runs the one here in Louisville, first discovered it in Chicago. She went to a show and was like this is amazing. And they're like well, it's a franchise, so if you want to bring it to your city, you can. And she was like, absolutely, I want to do that.
Adrienne Nixon :So she brought it to Louisville, which we're very thankful for, and they had an all-female lineup whenever they did the event here at our space. So it was women take the stage and we had about three artists that came and graced us with their beautiful voices in our space and it's really fun, so pretty. Yeah, it's kind of like picnic vibes in that you come in. You bring your own seating and snacks and drinks and you just kind of get comfy and hang out. And they set up a small little stage with like twinkle lights, like Jamie came in with her team and set everything up.
Amanda Dare:I was like can I have to do anything? I was like can I do anything? We kept trying to offer yeah, just no, we're good yeah. They're so used to it. Yeah, they had it down to a system.
Adrienne Nixon :So, yeah, we got to just hang out and enjoy some really amazing music. We had a couple of people from Nashville Like the artist or. Yeah, there was one, the last performer. It's Gardening Not Architecture, I believe was her name, but gardening, not art, architecture, and she was a visual artist. So she basically brought this white backdrop screen that she projected images and videos onto that she had created. That went along with her music and she stood in front of it, so they were over her as well.
Adrienne Nixon :Yeah, she yeah, she wore an all-white coverall Cute, so she blended into the backdrop and it projected on her and the screen behind her, so it was really cool. I had not seen anything like that and it was just really an awesome thing to have in our space.
Amanda Dare:I mean, how beautiful, like just an experience to have, and I just, I don't know, my heart is so full that that happened here. I mean, I have a music background in my I. Just I'm just so happy that that something like that could exist here, yeah, and that they were so down to go with like our concept. Yeah, thanks, jamie. Yeah, so sweet, we love it. The next one we had up was a Pink Miss mini market. Now we were approached by Maddie, with Maddie About Cake. We love Maddie, we've done a lot of good things with her and she wanted to host a mini market because what we've kind of learned through all this is that there's not a ton of indoor markets during the holidays.
Adrienne Nixon :Which shocked me.
Amanda Dare:I thought they would be saturated.
Amanda Dare:Yeah, we like didn't do one last year. We did a full, different event because we just thought it was going to be, like you said, too saturated, and apparently not, no, because everybody was so pumped to be here. Yeah, yeah, so they had 10 vendors in our space. Again, everything is movable in here, which really helped out during that time. Which really helped out during that time because we moved everything out of the space and fit 10 vendors with like at least six foot tables, maybe eight foot ones between them, but we had 10 of them. There was candles, there was jewelry I believe permanent jewelry, macrame, Macrame, maddie, about cake, obviously A day spa, a, what Day spa? Yeah, day spa. What day spa? Yeah, day spa. Get in those vibes. I need a spa day. Let's do that. Let's do that to celebrate. Next, there's like so many cool things to shop and just be a part of where you could put money in the wallets of women during the holiday.
Amanda Dare:And maddie came to us with that concept and when we were doing our last event, we did it during the spooky season. We did booby bash, kind of to go along with women's health and obviously with October being at Breast Cancer Awareness Month, we had some of those vibes as well. But at that event everyone was asking us when our holiday market was, because we run larger markets and we were like, oh, I didn't know. I'm pretty sure that day I counted 22 people asked me about that and they didn't end up being as lucrative of an event to have booby bash because just the timing there was a lot of competition October is a busy month here, yeah which we kind of knew going into it. But we thought that holiday was worse. So we're like let's try it out, let's do something for the Wednesday kind of vibe Wednesday Addams ladies to our Enid ladies. So I thought that that would work.
Amanda Dare:But turns out people just want a lot of pink and a lot of fun from us. So we're going to switch it up this year and Maddie actually apologized to me because she used the word pinkness and I was like I told you to I didn't make up pinkness, I'm just excited that we get to do it and like please go for it. So she was really sweet, you know, wanting to make sure that everything made sense, which pinkness in wow factor also makes a ton of sense. Yeah, no issue with that at all. So we're going to have a Pink Miss market this year on November 16th, 17th, 17th, thank you. She runs my life y'all. It's a Sunday, so whatever that Sunday is. So if you're going to have like a little Friendsgiving or something vibes like, come have it at Pink Miss and put money in the wallets of women before the holidays, yeah. And then the next event we had coming up was a networking event. We work with Women's Business Center of Kentucky a lot. We love Devani.
Adrienne Nixon :She's the best.
Amanda Dare:We have such good conversations we do.
Adrienne Nixon :I love when she comes to visit us. I know.
Amanda Dare:And it's so beautiful because I feel like sometimes I'm just like dude. Can I be honest? And she's like always.
Amanda Dare:And I'm like yeah, same with me. So luckily we were able to host one of their events, for it was kind of like their holiday year wrap up event for Strong Women. Strong Coffee had a really great speaker speaking about like confidence in our space and had and her name was Devana. I really liked Devana. I text her a lot too. She was wearing pink pants and talked about her cat a lot and I'm like I love you. Yeah, we're friends. We're friends already and we've been texting ever since then and I think she's so sweet. And then we had headshots. So Betty Zhen was in here with headshots and we're obsessed with Betty. She's doing even more that we're going to talk about soon and she did some of like really fun ones. I think you had to leave early for a hair appointment that day. I did Listen, you guys, you got to get it in when you can. You got to. It's so hard. I mean, there's so much maintenance that comes with being a woman, yeah.
Adrienne Nixon :But you know what? It's fine because now we're signed on with the Women's Business Center of Kentucky to host three more of their Strong Women, strong Coffee events in our space.
Amanda Dare:So I will not miss those, you will not miss them, and they're going to be three great speakers. So excited that's the last Friday of each month and so we're going to have it in March, august and August, march, april and May, so kind of that quarter. We're going to host three and then they're going to move it around the city a little bit. And if you're listening from another city in Kentucky, specifically Devany runs the Women's Business Center of Kentucky.
Amanda Dare:So we obviously talk a lot about our Louisville events with them, but they are in so many different cities Lexington, owensboro, bowling Green, bowling Green, yeah, yeah, so there's I know that there's even more so check out Women's Business Center of Kentucky, just like Google them and check it out, because they've sponsored a lot of our events and we've sponsored a lot of theirs through mostly like coordination and event design, and they've sponsored some, like they just sponsored Galentine's for the second time. So we love each other. Again, putting money in the wallets of women is something we're all about and business women is the fastest way to get that back into your community, because they have the most control over their money. And what Devaney does is like get you free resources, so use them. Yeah, because, trust me, we're already going through enough as women yeah.
Adrienne Nixon :It works hard to create those resources, so make sure you use them Exactly.
Amanda Dare:I mean I'm telling myself this right now. I mean, like what can I use? Because we do a lot of the sponsorships together, but every new level they like to say new levels, new devils so every like, some people look at us and they're like you're so successful, you do all these things, and I'm like, yeah, but I'm so broke Because we're truly not broke, we're truly invested. So we're waiting on that investment to be very fruitful for us. But we just went through as a retail store, q1, which, of course, is your least lucrative one, and you're always just trying to make it through Q1. And I mean we're at the end of it now and we did, but we have all made sacrifices to be here.
Amanda Dare:We brought on our third full-time person, we have health insurance and benefits and we're trying really hard as a team to take care of one another. And it's difficult. It's difficult in all the ways. So you know, make sure that you're always utilizing and approaching resources as not something that's ever a negative. You know, like it's not a negative to ask for help, it's not a negative to not be perfect, and a lot of us are socialized that way, including myself, and I struggle with that all the time. So I just really, really appreciate what Women's Business Center of Kentucky does for women all around Kentucky, absolutely. Yeah, utah and Isaac, y'all All right. Why don't you talk about our next one, our vision?
Adrienne Nixon :board with Molly Hartman. I mean I feel like you should talk about this one. You're right it really did a lot for you.
Amanda Dare:Okay, so you're right, you can take the next one. I'll gush over Holly. So Holly is one of my very best friends at this point in my life and while we haven't, we've known each other a long time because we always showed up at the same events and we were always like the most themed girlies there, like we love a theme, we love to dress up and express ourselves that way and we would always just like revolve around, or, yeah, revolve around each other. Yeah, revolutions are like around the sun. Why can I not think? I guess I don't use that very often. There's several words for it.
Amanda Dare:Yeah, we were like two stars that us always like next to each other and we recognize like the love we had for each other. But we hadn't sat down and been like, yeah, but like who hurt you? You know, like what's up inside this, like beautiful, like expression of love, Like there's always something underneath that, as like a creative person. But she's like master connector, and so am I. I feel like so like we always were just connecting each other to different people, but we needed to be connected.
Amanda Dare:And through her vision board class and the Woe Network, which is the women leaders of Louisville, there's like 1700 members right now it's free on Facebook. So Woe W-O Network they put the woe in woman is the way they talk about it. We love it and I feel like joining that group. I've had so much powerful women around me that have truthfully stepped up and when it is hard to ask for help, I randomly will get a text from someone I met in that group. That is exactly the thing I need to hear in that moment and I put out that good to them as well. So that's, it's a very beautiful like transaction. I don't want to say it like that, but I don't Exchange.
Adrienne Nixon :Yeah.
Amanda Dare:Thank you. Exchange of energy. It feels right there. So at her vision board class, her and Izzy, the other like founding member or I guess I should say like she made. Like I want to say it was like 52 founding members. And I'm one of the founding members of Woe Network.
Amanda Dare:But the creators of the Woe Network are Holly and Izzy. So Izzy did a beautiful meditation, got us all in the right place. I was just outpouring with ideas obsessed and then after that meditation, which you don't always do in a vision right place, I was just outpouring with ideas obsessed and then after that meditation, which you don't always do in a vision board class, I mean, most of the ones I had been to you didn't do. Yeah, makes sense to do one, though. I agree, it gets you really present and gets you like ready to dive in, you know, and if you're just kind of like clipping stuff out of magazines, you just might not feel as connected. And I think Holly talks about that a lot. Where her vision boards, you know people don't necessarily see her value that she provides in them because they've done them before and they haven't been transformative. And I'm like yours was so transformative for me.
Amanda Dare:So I've been like shedding a lot of stuff, especially after the holidays and, you know, new year and I'm turning 35 this year and I'm like I'm a fucking adult, I better get my shit together and just like see myself as a true adult and like handle my stuff. So I was just like shedding relationships, shedding expectations, anything like that, and truly a lot of it is like detaching from my family, but not in a negative way, just in a way that's, I'm the adult and I don't need to and shouldn't rely on other people as heavily as I was, and even just thinking that was like healing because, again, I need to rely on myself and I do and I already was. But I was like letting a little bit too much influences of external come in, so, released all of that, felt good about that part, but I wasn't allowing new things into my life. And by doing the vision board, by doing the meditation with all of these amazing women and feeling safe in that space, I was allowed or not allowed, but I'm able to welcome in and receive some new concepts of what I really wanted out of this kind of adulthood journey. So that's why I'm obsessed with Holly and I literally put a bike.
Amanda Dare:You can look at my vision boards right next to us. You can look at the blue one down here and I like brought it up because we just did another vision board workshop, which you should do them a lot, y'all, and do them with different concepts in mind and different meditations, because something new will come out of each one. You evolve all the time, every day. Don't do one your whole life, you know, like if it's a good creative practice, especially for visual people. And I talked about the bike that I wanted and I still was like working on that because I, you know, we don't have a lot of money in Q1. So I wasn't paying myself consistently at this moment and I didn't have the finances to put into it. And she was like I have one sitting in my garage, like I would be so happy if someone were to show this Schwinn cruiser. It's bright yellow, love a beach cruiser.
Amanda Dare:Exactly, and I was like this is literally my favorite like design bike ever and like now that I like spoken into the world and twice, you know like you have to ask for things, you know that you want, and that's truly what manifesting is Like at the end of the day, it's like welcoming it in, and before I might not have like even mentioned it, but it's just a good time to like take a bike ride down by the river where I live, yeah, but I don't want to walk, no, because I want to listen to true crime while I do it and like I just get a little nervous. I just get a little nervous. I want to feel like I can get away, but also just like the freedom to have some time by myself, you know, and a bike for me feels like that, yeah, and I'm excited for the practice. So obviously I needed to talk about that because 10 minutes later.
Adrienne Nixon :Yeah Well, I mean, I think discussing Holly's workshop is a great segue to talk about something new that we've been offering in 2024, as we were going through making some changes for the business, which is our woman-owned workshop series. Yay, yay.
Amanda Dare:And I think that's where we were talking about like events are really our vibe, like we fuck with it. You know what I mean. Like we love it and really kind of we work so good with like flow of an event, making people feel connected at an event and since we are that, that connector, like we can bring in people from all different areas of our lives, from the city, and like make sure that they're all working together and build that sisterhood really strong within our Louisville community and hopefully beyond. We'll see how far we can get. Yeah, it'll be fun. Have everywhere All the workshops, all the workshops.
Amanda Dare:Let's just kind of quickly go over the other workshops that we're having during Q1. And then I know that this is coming out kind of in April, so we're going to continue these. But if it sounds exciting, like let us know or check out wowfactorcollectivecom to sign up for them. They're mostly I mean, every one of them is under $100, but they mostly have been under $75 or under $60. So just depending on what you're looking for, remember that when you come to a workshop, we are doing things together. What you're looking for, remember that when you come to a workshop, we are doing things together, we're not just like sitting for a lecture, but we're connecting with one another as well as having community and creativity combined. That's what a WOW workshop is, or a woman-owned workshop, because we do have them all taught by women as well.
Adrienne Nixon :Yeah, Women who are experts, so you're learning some amazing skills from them.
Amanda Dare:Yeah, and I really think expanding our skills is it's just a way to like explore new hobbies. Yeah, you got to keep adding to your toolbox. Yeah, like a little sim, you know, like create all those little skills and like move it up and just see what you enjoy, cause you might discover something you didn't know and I think the exploration of that is incredibly important as a creative practice. Like explore them all, yeah, yeah, I agree, and you don't have to monetize them all. No, I love to do that, but we can also just enjoy things. Y'all we can. I promise. I'm still trying to do it, but I promise it's possible.
Adrienne Nixon :Yeah, I think, talking about our first, we can do a little rundown of all of our workshops that we've done so far.
Amanda Dare:Yeah, I think let's do like a quick little rundown, because I want to have everybody on the pod yeah, okay, yeah, fun, and then we can finish out with our other events we've had and let these people go about their day. Yeah, great, yeah. So why don't you run down the workshops that we have during Q1?
Adrienne Nixon :Yeah, so we started off with a macaron decorating class with Maddie about cake. She came in and taught us piping skills and basically assembled and decorated our very own heart-shaped macaron cakes, which were super cute, and it was really fun to see everyone put their own little creative spin on theirs. So we had people who chose to add script and writing to it. Other people went like real deep in the decorating and like piping skills I was very impressed with Sharina yeah, sharina, like I looked over and she was like recording herself and was just full on in it. Andina yeah, sharina, like I looked over and she was like recording herself and was just full on in it and I was like you knew that you were like an expert decorator and she was like I didn't. I was like you learn something every day. Influencer, I know, I know. I love that she was recording everything.
Amanda Dare:And if the name Sharina sounds familiar, we've had Sharina on the podcast and it was definitely one of my favorites because we had her daughter, justice, there off mic. But we got to reference and like really learn about how she's raising Justice to not be her. She said a lot of people call their daughters their broke best friends and I was like yeah, and she was like yeah, I don't think that way. And I was like same Like I feel like we need to. She was like no, she's a wealthy independent woman like vibe. And I was like, yeah, I don't think that way. And I was like same Like I feel like we need to. She was like, no, she's a wealthy independent woman like vibe. And I was like, get it, I love it. So check that out on the podcast. It's a Sharina's episode. We love her.
Adrienne Nixon :Yeah, and then we had a candle making class with Deirdre from Fly Girl Candles, who we love. She brought in Bricketta, bricketta, bricketta.
Amanda Dare:Brie for short, yeah Brie, yeah who. I also text with like every day.
Adrienne Nixon :I know she's such good energy.
Amanda Dare:She just came in like loving it and she just came to the Vision Board Workshop and she told me everything that I just needed to hear.
Adrienne Nixon :Yeah, of course, because she's such a like spiritual girly Obsessed. Yeah, so she led a little self-love journey for all the attendees. As their candles were setting, the wax was cooling.
Amanda Dare:She led a great little Kind of like the same vibe of general meditation, but it was almost like pep talk, like affirmations I guess is what I was trying to come up with the word. But affirmations you got to write your own affirmation. My husband was with me at that workshop and I got to see like you're writing what you're proud of, what you're grateful for, like those really positive things. We had a few kids that came to that as well. Melissa, our money mindset coach, she was here with her daughters and I just love because she was so good. The daughters, like eight-year-old Julia was writing affirmations Amazing, and I was like I don't even know what this word means. Never too young to start, never too young. People say never too old and it truly is never too old, but also never too young to learn those emotional tools. And she like texted me after, like thanking me so much, and they all had such a good time. Her and her other daughter, penelope, like we love a little fashion girly. Yeah, they came to Galentine's too and just so appreciative and I really love that about these workshops, mm-hmm, mm-. Then we had Holly's Vision Board, one which was about I also really enjoyed doing like a smaller vision board in that one Because, like I said, I think it needs to be part of our practice, yeah, our creative practice, or I mean our manifesting, but also calling in like what do we really want and need from, like the next immediate part of our life, and like our far future. And, as you develop, just keep working on those vision boards. And people after they saw it were like please do another one, I want to do this. And I was like, yeah, I think again, it's just we're not thinking of vision boards the way that Holly does them and it's because she's like a certified vision board, like leader, and I want to say coach, but that might not be the right term, but it's just so different than the ones I've been to. So we really hope y'all get to join us for one of those.
Amanda Dare:Next up we have Betty. Betty, she's so cute. She's literally about to be here as well, so I'm so excited to hang out with her. But Betty is really teaching us about communication strategies. She likes to say calm as you are. So it's like C-O-M-M, like communication, but a little shortened version of it, but like come as you are, and she is going to utilize improv techniques and activities to help us have more positive self-talk. And I think when people hear improv, I mean I know you're scared, adrienne, you got to be it just brings back a little trauma from my theater days, yeah, but it's fine, I'm open to it.
Amanda Dare:I was proud because I, you know, sent the invite to a few of my people that we love and know, and I was just like. You know. It might feel like it's stretching you out of your comfort zone, but you can be as involved or as observant as you'd like to be and, again, at the end of the day, they're just activities and techniques, like no one's judging you on them. You're not on stage. Yeah, you know. You're in this safe space that we've created, so it's a beautiful place to learn communication strategies, surrounded by women. Yeah, I'm excited for that. Yeah, it'll be good.
Adrienne Nixon :It's a different approach and I'm always intrigued. Yeah it'll be good. It's a different approach and I'm always intrigued, so Same.
Amanda Dare:Why don't you talk about our next two?
Adrienne Nixon :Yeah, so we have Jess Ambergy who is doing Learn to Love your Story, which is storytelling through social media. So basically harnessing your own personal story just to get across, I guess, on your social media. Yeah, yeah, yeah, just storytelling in general, yeah, which we all are storytellers how to connect with others through your story.
Amanda Dare:Yeah, I think it's like a little bit about owning it as well in a way that feels genuine for yourself and authentic for yourself and in the way that we do connect with others is through vulnerability. Yeah, and I mean I think that's why people get nervous about improv, because it feels very vulnerable but at the end of the day, any word that comes out of your mouth could be like a vulnerable spot. So I really feel like this improv one is like leading really well to the social media storytelling. You know, getting used to speaking powerfully and connecting authentically, like to other people. It is a valuable skill to have all the time in both of these communication workshops. Like, I mean truthfully, at the end of the day, you know, the better we communicate and the more vulnerability we're willing to express to others, the more connected we'll feel to one another and I think the better our community will be for it.
Amanda Dare:Yeah, and then I guess mine's the last one. So I was like you can talk about it, but Well, you watched me do it. Yeah, and then I guess mine's the last one. So I was like you can talk about it, but well, you watched me do it. I watched you do it three times in a row.
Amanda Dare:So yeah, why don't you talk about it? Okay?
Adrienne Nixon :Well, so the reason that I watched it three times in a row is because Amanda has actually taught this class one time already, last May at Ultimate Product Party, which is a conference for product-based businesses. But she was a speaker there and her topic was business funding. But a fun little twist on it.
Amanda Dare:We can't do anything like the straightforward way. We have to add some fun so that you can talk about difficult topics. So we played marry fuck, kill yeah. Business funding.
Adrienne Nixon :Yeah, it was fun. We had a red and green flag so you got to throw your flag up in the air if you thought something was a red flag or a green flag. So it's a little interactive too and got everyone moving a little bit, which is always helpful whenever you're at a conference where you're a lot of the time sitting and listening. So get those juices flowing with the fun. Yeah.
Amanda Dare:And I cannot sit that long at something.
Amanda Dare:So I was like, oh, these are like I want to say it was like 80% of there's this like video I'm dying to show Adrienne about like ADD and entrepreneurship and like the visionary aspect of some of it.
Amanda Dare:And I was realizing that if I felt that way, if I feel this way and I'm talking to other business owners, I know how to speak to them because I feel that way. So it's like the connection is already there. So if I know that I've struggled to openly communicate about money in a lot of ways which is literally why this podcast exists then other people would probably be feeling that way and they might be embarrassed or not feel like they had made the right decisions and it's something that is scary and vulnerable to engage with. So by playing Mary Fought Kill and making it kind of fun, I feel like and like you said, the red and green flags are giving us some movement. I got to walk around the room and really engage with different tables and like we had some people like asking questions kind of during the middle of it, like that's all works for me. It can always bring us back, but I love a tangent, obviously.
Adrienne Nixon :People loved it. I feel like they they really enjoyed it.
Amanda Dare:Yeah, when I was, I love to say, because it's true that the orgasm gap is bigger than the wage gap. So we've got to keep our relationship with. Money has got to feel good. Yeah, if we want to keep the money coming, we need to be coming. You know what I mean. Like we need to play around with, like this is like a dating structure or a marriage or a nice little you know, one night stand, one night stand, a little side piece, you know, we need to know that it can be viewed as a relationship, because it truly is. Yeah, you know, that's like one of the most, I guess I should say, the biggest issues that people have is the shame around it. So, again, to be able to like lighten it up a little bit and talk about you know who are you going to marry, when you look at business funding, you marry the SBA loan. It's the lowest interest, it's the most chill, like it's calm, it's stable, it'll be around. You got 30 years to pay it off. Yeah, stable, it'll be around. You got 30 years to pay it off.
Amanda Dare:Trust me, I have a lot of them, but I didn't always have a lot of them, and what did that look like before. I had a lot of one-night stands. I've had more funding than I've had literal sexual partners. So I've had more business breakups than I've had sexual partners. So there's so much in business that pushes you to be that vulnerable state. You got to get comfortable with it. So you got to get comfy with your money if you want to keep it coming, yeah. And you got to know what makes it feel good. What makes you feel good because it's a partnership, yeah. So that was kind of interesting.
Amanda Dare:The one night stands are kind of like how do you fund a launch, how do you fund a short-term thing, how do you fund a new piece of equipment, that kind of thing. And then the kill version is like the loan sharks. Who do you want to see? Six feet under, I will do like a little bit more of a deep dive, I'm sure, on this as we go along, but on this podcast. But those loan sharks, yeah, they are sharky, let me tell you, sharky and slimy, slimy. And have you guys gotten those scam texts from like sugar daddies yet, of course? Oh, my God, I'm getting still so many of them. So I was talking about like how to spot a scam, you know, and I feel like it's just again a fun way to think about money. It could be for business funding, it could be for business funding, it could be for other funding, but you know, as we connect, I connect a lot with women business owners obviously, so it's a fun one.
Adrienne Nixon :Yeah, and all of our workshops. They range from creative to more business minded, so there's a little bit of everything for everyone.
Amanda Dare:Yeah, and I think understanding even all of these concepts like the same person can go to all of them. Yeah, but if you're only feeling like I just want to try this one and see what's up like that still works obviously. So just sign up for them on wowfactorcollectivecom and join us Eventually. They're going to be every other week on Wednesdays because you know Women on Wednesday, we love our W's W over here, so check it out on the website. And then I think we just have like two more little events to go. We've got the Beauty Boost Galentines and Glow event that we hosted. That was kind of similar to the Pink Miss Market, but I know that you were present for that one.
Adrienne Nixon :Yeah, so Beauty Boost is a networking group. It's kind of more networking for friendships, yeah.
Amanda Dare:Like Bumble BFF.
Adrienne Nixon :Yeah, and it's also a franchise so you can bring it to your own city and lead it there. But we've worked with Trang, who runs the chapter here in Louisville. She helped us with Galentine's last year yeah, so sweet. We love you, trang. Yeah, and so they had their Galentine's and Glow event here at Wow Factor and it was really fun they brought in. It was more geared towards self-care, so they had a lot of vendors like lashes and temporary tattoos, hair makeup, brows, brows, yeah. But it was a really fun event and all their members got to come and hang out and mingle and take advantage of some of these services. That's cool.
Adrienne Nixon :Yeah, it was a fun event.
Amanda Dare:And then the main ones that we've been having are like birthday parties, yeah, our private events, which you know, yeah, it doesn't have to be a business-centric event to have it here.
Adrienne Nixon :You know, to celebrate, yeah you know. We say we have our creators and our celebrators and we love anyone that likes to throw a good party. So we've had quite a few birthday parties. I worked one in the space over the weekend. That was a 40th birthday party. That was wellness-themed, so we had some breathwork class happening, followed by a silent disco, which was really fun, really fun, yeah, yeah. But we've had birthday parties for anywhere from seven-year-olds to 40-year-olds.
Amanda Dare:We got an inquiry for 70-year-old twins. Twins, yeah, I love that, yeah, so cute.
Adrienne Nixon :We had a Barbie and GIJ GI Joe, but her partner's name was J. So Barbie and GIJ joint birthday party, which was really fun. They had a Barbie box in the space and had lots of fun photos from that event as well.
Amanda Dare:Yeah, I feel like I learned a lot about like photo booths from that event which was really cool, yeah. And then we had a surprise birthday party yeah, that was so fun For our own graphic design, girly Madison, with Madkind Design.
Adrienne Nixon :We love her Love. Yeah, I think that was our first birthday party that we had. That was the first birthday party Because that was in September and we opened in August. So, yeah, very appropriate. Madison helped us with a lot of the graphics when it came to our murals in the space, so it made perfect sense. Her mom reached out and she was like don't tell us.
Amanda Dare:I was like I'm so bad at keeping secrets.
Amanda Dare:I was like I did it. I did it, pam, and it was a beautiful event. It was so fun. They got a bunch of pizzas and some beers and had a great time in the space. And I think we should probably mention too, that a lot of people ask about like catering options and stuff for the space. So we have ones that we can connect you with if you hire us for vendor coordination or event coordination. That's part of our like party packages, and then we also allow you to bring in your own food and drink as well. No vendor restrictions, yeah, no restrictions. So again, that's one way that we try to keep it more accessible for people to enjoy the space, and all of that information again is on wowfactorcollectivecom.
Amanda Dare:The last thing that we love to have in our space is content shoots. So that's something we thought would happen a little bit more often, which is why we were trying to do that content creator membership. But again, consistency she hard for me. We love to focus on these like bigger days and like really deep dive with people, and Madison from Madkind Design did a content shoot with Maddie about cake In our pink kitchen In the pink kitchen. So, so cute. I mean those are some great photos. Yeah, we put her in our shopping cart and filled it with disco balls.
Adrienne Nixon :Yeah, that was so fun so cute. I love that one. It was very cute. But yeah, we've also worked with Kitsch Salon, our good old friend Lindsay. She's the best you might recognize her. Yeah, she's been at both of our Galentine's events doing glitter highlights she also has an episode on the podcast.
Amanda Dare:She does. Yeah, she talks about going from bankruptcy to unlimited margaritas. Love that, because everybody has their own money story. Unlimited Margaritas Love that, because everybody has their own money story. We love working with Lindsay. And then our final one to chat about is New Vibes Wine. We did full service social media for them last year and that included some content shoots. We did some really fun ones on Wow Factor. We did, I feel, like that one. We utilized more of our backdrops than we did ever before because their color scheme is very different from what we had available, but we do offer a lot of different backdrop options and they were doing some stuff for spooky season, so we had some props that were like some cauldrons and some grapes and some candy that we brought together for that.
Adrienne Nixon :Had a Halloween candy and wine pairing. That was cute, that was very cute, and then we had our pajama.
Amanda Dare:Oh yeah, like a girls night kind of vibe.
Adrienne Nixon :Yeah. So they just we worked with them to kind of batch quite a bit of content within one day. So they brought a big old wardrobe with them and we set up, multiple, steamed them for them, yeah, got them all ready, yeah, and we were able to knock out quite a bit of content for them in a short amount of time. So if you're ever interested in booking the space for a content shoot or private rental, you know where to find us.
Amanda Dare:I've only said it five times and obviously it'll be in our show notes as well. So, wowfactorcollectivecom, just remember, we are a collective of creative events and spaces and vibes and we want to make sure that we're really celebrating women, but we welcome all celebrators and creators into our space. We just love to celebrate the ladies, that's right. Yeah, I think that's all for today. Y'all, adrienne, what do you think I think we hit it all? Yeah, I think that's all for today. Y'all, adrienne, what do you think I think we hit?
Adrienne Nixon :it all.
Amanda Dare:Yeah, we did it. We did it. I mean that was a lot, y'all, it was a lot, but so are we. Yeah, never too much, always enough, but always a lot, yeah Well, thanks so much for joining us on this episode of Woman-Owned Wallet, the podcast. Now moneymakers go out there and make that money. If you want to put more money into the wallets of women, like we do, then check out our website, thewomanownedwalletcom, and we can't wait to continue the conversation on our social media. So definitely follow us on our Instagram at womanownedwallet, and on TikTok at womanownedwallet. You can support us by following our podcast on Apple, google and Spotify, and don't forget to leave us a review. Thank you for listening to Woman Owned Wallet, the podcast.